Top 5 reasons for making a purchase

Most online purchases - target. However, the greatest profit comes from impulse purchases. Ie committed in an outburst of emotions when emotions dominate over reason. How to persuade the buyer to such a state? First of all, to know the motivations of the consumer to take action!

Motive №1.

The quest for comfort. The most basic motive! We all want to make life better, to elevate your life, basic needs (hunger, thirst, safety, etc). If you managed to convince the visitor that without your explanation it will feel uncomfortable - you are on the right track!

Motive №2.

The prestige and self-assertion. We all have an urge to be as good, but better than the rest. It is this desire and forces the buyer to give their money to the "status" gadgets take on credit expensive cars, buy cosmetics and perfume "like Angelina Jolie (Scarlett Johansson, Mila Kunis)." Therefore, it is important to convince the consumer that your product will emphasize status of the owner. Even if you are selling fastening materials or services for the promotion of sites!

The motive №3.

The desire to follow the majority. This motif is based on the previous one. It is expressed in an effort to keep up with the fashion, to keep up with the times, use things that compliment the rest. Do you want to profitably sell your product? Show that the bulk of the customers approve of it!

Motive №4.

The desire to save money. People want to look good, fashionable dress, use the latest in technology / applications / software. But ... at a minimal cost! That's why there are all kinds of sales, discounts and promotions to and inspire impulse buying!

Motive №5.

The pursuit of an ideal. No matter how much we repeated psychologists unreachable absolute ideal, modern society tends toward perfectionism. Suffice it directly or indirectly, to declare that "a successful man / perfect wife, mother, mistress chooses (product name)!" As sales rise by 30%. Why not 100%? Just in the modern Internet space is impossible to increase the conversion (the percentage of visitors who have made purchases online) without assistive technology.