How to increase sales?

Price incentives

This, of course, talking about discounts. From the viewpoint of normal business, unsold goods is of any value. You can, of course, happy to look at the shelves piled high with goods and warehouses, but the pleasure is very expensive, take money out of circulation.

The discount is usually given as a percentage (10% minus 20%) or in cash (minus RR 1, $ 5). You can also use popular way - the big price tags with dashed same prices.

1. Direct price reduction on a single product or group of products.
Most often used when the product "is not."

2. sale.
The main goal - to attract the attention of consumers great discounts and establish a permanent clientele.

Usually held in conjunction with the change of seasons, holidays, important events, such as the beginning of the school year, New Year, Christmas holidays, Valentine's Day, February 23, March 8, etc.

Sometimes sales are announced without reference to the events, but it is better to come up with a pretext to buyers do not decide that your product nobody needs, here and have forced to cut prices: in honor of the fifth anniversary of the founding of the company, the 46 th anniversary of Yuri Gagarin's flight, etc. .

The main rule of sales - they should last no longer than one month. Short time-efficient multi-day sale. The longer the event goes, the less the impressions it leaves, the less desire to be present. Why rush to the store, if the term is not defined action discounts?
Indefinite discount - it's just another price of goods.

Option: sale or price reduction may be declared only for 2 hours per day (daily, weekend).

By the way:
In Europe, three out of four buyers come to the store in connection with the sale.

The method works well, and sales in the service sector, in restaurants and cafes. You can declare a general decline in prices for individual meals for particular groups of visitors, such as discounts for newlyweds, family discounts, "happy hours" (usually in the dead time from 16.00 to 18.00, visitors are offered some free drink (beer mug, glass wine, cup of coffee) in addition to order lunch.

3. Special prices and wholesale sale
In this case, the price reduction does not regard individual commodities, and small shipments.
Examples: selling canned (2, 3, 5 cans), chocolate (2, 3, 5 bars), cookies, soft drinks (2,3,5 bottle). One bottle of soda costs 20 rubles, three bottles - 57 rubles, etc.

Option:
Free offer single item, a member of the party (declaration: "When buying a nine-tenth of beers supplied free of charge").

4. Combined sales
It applies to the complementary goods. The system price is set below the sum of the prices of goods sold in this way.
For example, the sets (items 3-5) of different grades of soap, chocolate, toothpaste, canned.

5. Offset second-hand goods when purchasing a new
In fact, it is a hidden price reduction. Mainly used in the sale of expensive machinery and equipment.

Example: If you purchase a new sofa from you take a used sofa, regardless of its condition; the same applies to cars, TVs, VCRs, expensive watches. The amount owed compensation is set in advance.
Taking back goods usually goes straight to landfill. Here we are dealing with an ordinary discount, which is accompanied by the provision of services (getting rid of unnecessary items).
The size of the return value generally correspond to lower prices by 10%. Originality reception ensures its extremely profitable advertising supply and ensures good results.

Psychological prices
29 rubles, 99 euros, $ 499, etc. Use them all the time. Even if your customers are aware of the fact that two hundred ninety-five - is, in essence, the same as three hundred, but their eyes see the number "2", their subconscious mind says, "Three hundred dollars - three hundreds, 295 - this is something that exceeds hundred, yet not three hundred. "