7 questions for marketers that will help win customers

 1. How do potential customers find out about our offer?

Your main duty - to explain to the client what your proposal is different from competitors and why you should buy from you. So banal advice - whenever it is possible, tell me, what is your company different from all the others who are doing the same. For this, you certainly need to know its value proposition by 100% and know how to better represent the ideal client.

 2. What will make the potential customer to want to know more?

Imagine that your potential customer is already somewhere saw your promotional offer. But it was limited to advertising in a magazine or even a small number of characters online advertising. Ask yourself: what will make the potential customer to want to know more? You are required to set up such an educational route, during which a potential customer can examine your features and prospects for themselves. Such a request may not be coming.

Potential customers should be able to find the requested content at any time using the "Incoming search". This step is achieved by a content platform based on blogs, digital books, web sites like YouTube and SlideShare or social networking. In short, content marketing - our all. Configure the dates of your queries.

 3. Why are our potential customers agree to share our history?

Brand - it's not what you think you are, it's what customers think of you. And the third question reveals the problem of confidence in the brand - the right to ensure that your story was told, still need to make. If clients respect you, they will share your story and talk about it to their loved ones. What you need to do to become customers you respect? And what to do to recommend?

 4. How can we ensure that our customers get the desired result?

Today is not enough simply to promise. Most customers spend their little research before you buy and see examples of your broken promises. Unfulfilled promises immediately point out all the errors of business, even if your "For Sale" and the presentation of promises they have given the sky-high.

Practical examples and customer reviews - great launch pad, but there's nothing like personal experience. Ideally, if you are offering customers a free minimum.

 5. How can we make the buying process fun, easy and effective?

Here the customer has agreed to make the purchase. But your job does not end there, because you're a superstar. Now you should make the process of buying the same fun and convenient as your promotional offer. You can not skip this step. If you want to get a customer for life, you just have to think about how to sell it throughout life.

Once the client has decided to make the purchase, the best thing you can do for him - to tell what will happen next and who to contact with questions.

There will be great if at the stage of the sales you make something pleasant for the client. For example, you can ask your CEO to send a letter of thanks the CEO of the client company. Or simply treat your client pizza.

 6. What should we measure to make sure that our customers receive the expected results, and even more?

If the customer does not get the expected results, and your statistics show that gets a bad thing. This means that you are measuring is not the same figure. So you must measure to ensure that give the customer what you need?

 7. encourage our customers tell us their friends, neighbors and colleagues?

The study of this issue - the best way to increase sales.