11 types of content for resale

№1. The letter of thanks.
Thank the customer for the purchase, let it be small, but we are preparing doprodazhu, is not it?
Thank-you letter can be sent by e-mail, mail, hand in hand. More can be packaged in the form of appreciation of compliments: a symbolic gift or additional services. For example, a chain of restaurants "Mafia" begin to thank the customer, before he received the order. Waiters and then bring nice compliments from the chef.

№2. Polls.
Ask the buyer reason like that we would like to improve, how to amplify. Thank the person and ask what it lacks.
For example, the Kharkiv yoga studio to basic subscriptions well doprodaёt-depth workshops on breathing, eating, articular gymnastics. The requirements are shown in the polls.

№3. Secret offer.
Write a letter to the customer and offer him an individual discount, a gift to any date or items for testing.
It is important that this proposal was very personal, and not copied from an advertisement for a wide audience.

№4. Articles-management.
Configure the need to re-purchase at the expense of such a format as "paper-guide." It is important that these were professional texts, videos and photos, to answer the question "how".
These articles reinforce the company for expert status and increase the trust in the customer. A person do not need to waste time searching for another store or a similar product. He knows you, you believe you willing to pay again.

№5. Reviews of products for doprodazhi.
Professional photo and video reviews talk about the updates, especially their use of form and momentum, "I want this."
Here, in the first place, and the image quality advantages of juicy feed product.

№6. Reports on sales, discounts, promotions.
Such messages can be in social networks, email, mailing lists, text messages, brochures, magazines, newspapers and so on.
Importantly, do not forget to inform the audience. Often there are advertising campaigns, which knows only the director and the advertising department.

№7. Reviews.
Social proof has always been, is and will be a strong factor in building trust. Reviews work not only for the first sale, but for repeat business. Especially if it is the recommendation of opinion leaders.
How to deal with this type of content we wrote in a recent article: "How to prepare a marketing review." There you can download the checklist on the subject.

№8. News.
Inform customers about new products, which will soon appear on store shelves, whether goods or services. How to write the news, you know. The main thing - do not forget to enter this type of content in your publishing plan.

№9. Life hacking.
Good form the need for additional products in the style of life hacking "see how this product is combined with this" or "5 ways to make this thing even better."
Life hacking - a fairly new and fashionable kind of content has a viral potential.

№10. Tips, Tricks, master classes, tops.
This includes any content confidence. So we call the massive material that the audience likes to read, repost and comment. Look at the popularity of such portals as cluber.com.ua, top.thepo.st or adme in the new format. These are some tips, secrets, tops, chips and so on.
Working? Still would. Use this format to work with the goods on doprodazhu.

№ 11. Interviews.
An interview with an expert, who will speak about the appearance of brightly in your portfolio or cool new products will tell about their successful experience in the use of goods - perfect "lie" in the general field of content marketing.
The main rule: to be in full view of customers. Pamper them with different content simultaneously developing loyalty and creating demand.