10 most unusual company rules Zappos

Online shoe store Zappos, which grew over 10 years from a company with an office in the bedroom in a multibillion-dollar corporation, is considered to be in business with corporate culture №1 in the world. Western leaders and managers when they want to describe the style of business, honed on the power of corporate culture often say all sorts of expressions such as «Zappos-like» or «Zappos-style».
And really - I read a lot of books about the construction of the interaction of the atmosphere within the company, and all of them put Zappos as an example and role model. And the books are full of examples of the special rules, laws and customs of the corporate atmosphere of the giant shoe that really surprised. That, in my opinion, the 10 most interesting ones:

1. When you receive a job offer from the applicant does not require a story about his achievements in the same place of work. On the contrary, he is asked to talk about their mistakes, to tell the story of life. The interview is more like a meeting in the "Lonely Hearts Club" - in a small room decorated in the grand style, the music, there are tables with drinks and refreshments. HR-managers and applicants are free to move and communicate in the mode of reception.

2. After hiring all employees must pass a four-month training course. Applicants study the history of Zappos, together go hiking and traveling. Every employee from the janitor to the CEO should be two weeks to work in the call center "on the phone" - in order to better understand the company's customers.

3. On the first day of the training to all candidates company offers to pay $ 2,000 if they refuse to work immediately in Zappos. According to statistics, it goes one.

4. The company carefully maintains and develops the unusual atmosphere in the office. Each employee can arrange your work place as he wants. Some arrange the tables in the real minimalism, others put in the office of the bed and sleep on it in moments of fatigue - creative employees no limits, on the contrary, the company pays for repairs. The office can be found Zappos walking robots offering popcorn, golf course and much more. That's one of the photos of the company's office.

5. Anyone can visit the office of Zappos, located in Las Vegas - it needs to make an excursion to the site. Even if a tour is written only one person behind it is still a special bus will be sent directly to the aircraft (it happened once). The office can be photographed and to touch anything, you can communicate with all employees and go to all rooms. You can even look to the CEO Tony neck. All visitors to the office for a few hours become employees of Zappos and can feel at home.

6. When you enter the internal network from Zappos employees is asked not only login and password. On the photo also appears every employee, randomly selected from a database - you need to enter his name. Of course, in case of an error the employee still gets into the network, but within the company conducted its own rating of knowledge of employees.

7. All employees can express their vision of corporate culture, to talk about his life in Zappos, share stories. All the stories fall into a special book «Zappos Culture Book». This book can get for free, anyone - the company will send you by mail. For a book to write an email to ceo@zappos.com. Yes, you read that right - a postal address CEO Tony neck. Incidentally, I wrote him a letter and spoke with assistant Tony, Stephanie. Stefan said that is a small group of "post Ninja" Tony, because Neck day comes more than 2,000 letters, and he no longer cope. Of course, my copy of the book I have already sent.

8. The company offers its suppliers and partners to the special web service that allows you to keep track of everything financial and logistical performance of the company. Suppliers see the sales data, load warehouses, shipment of shoes and more. This creates an atmosphere of complete openness incredible confidence - not in vain in the queue to enter into contracts with Zappos cost tens of brands.

9. On the table every employee has a set of cards that offered to send buyers shoes. Employees Zappos customers just want a pleasant journey, interested in the quality of shoes and asked about possible problems.

10. Employees are trained call-center to give maximum information on any issues and to be as useful as possible, regardless of concerns the question of the shoe or Zappos. Once Tony Hsieh joke called the support of his own company, slightly drunk voice call operator her address and asked where he could close order a pizza. Five minutes later, he had a few addresses and phone numbers of pizzerias.
Indeed, Zappos - a company with amazing corporate culture, and its features are not limited to the list above - these "chips" hundreds, if not thousands. No wonder that in November 2009, Zappos was bought by Amazon for $ 1.2 billion. Experts say that the computer giant was interested not so much online store selling shoes, as an opportunity to join the corporate culture №1 in the world.

7 rules of life that is worth living

Rule one: Never allow others to indicate how you live.

Not your parents. None of your second half. Neither your children. By controlling your life, you can avoid the interference of others, but the final decision should be yours only. This means that the choice of profession, relationships with people, your religion and way of life will be determined only you and no one else.
This rule is particularly relevant when you begin to overcome doubt. Do not let doubt become your weakness, which will benefit other people.

Rule two: Do ​​not let yourself get attached to things.

The world is filled with junk. Do not let trash obstruct the way to something important. If you start to get attached to things, you stop to manage their lives. Ask yourself if you need to catch up with his dream of tomorrow will have to drop 90% acquired, you can do it easily? If you hesitate, then perhaps you are not able to manage their lives because of this his weakness as an attachment to things.

Rule Three: Wield money. Do not let money rule over you.

Money - a tool with which you can manage your life. You can use the money to provide facilities for the opportunity to pay attention to the important work of education and training. But if you live paycheck to paycheck, it means that the money is controlled by you.
Here are a few goals that you can put yourself to learn how to manage money in your life:
• Set the amount of the estimated annual expenditures.
• You must spend less than you earn.
• Be able to, if necessary, to significantly reduce their costs.
Financial freedom does not mean that you can buy everything that you would either want, or to live in luxury. This means that the money - it is a tool with which you manage your life, not what prevents to manage it.

Rule Four: You need relationships with others.

You know people who can not bear the loneliness? They get rid of one unsuitable due only to start another such inappropriate.
Why? Because they are very dependent on other people. They can not exist without emotional and possibly financial support.
In any relationship, you have to be a person that will be in the foreground. This means that you can enjoy some relationship, but you do not have to do them end in itself.
What are your goals and the ability to control their own lives should be formed to relationships in which you are entering. It's amazing, but when you do so, then your relationship is becoming stronger and more intimate because they have no jealousy and sense of ownership.

Rule Five: Never change his mind, depending on other people's opinions.

"You can divide the food among people, but everyone has to digest it myself", - said Howard Roark from the movie "The Originator".
Manage your life - it means to be the master of his views. This means never agree to anything without thinking and deciding for themselves what it really is true. Everything in life Argue critically. You are surrounded by so many thoughtless thoughts that try to thrust you right in the head, and, most likely, it is sometimes possible.

Rule Six: The whole thing is lacking to you, you can learn.

Never assume that something in this life you can not afford. People just say no, you are not smart enough willpower, physical force or charisma to do something worthwhile? Do not pay attention to them. You said yourself that you have no talent? Do not pay any attention to themselves.

Rule Seven: The purpose is generated based on your creative skills.

You want to know what the purpose of your life? Everything is very simple. Pull the front of the hand and squeeze them. Then take a look at them. That is your purpose and means of promoting it.

Production of crushed stone and colored decorative crumbs

Colorful decorative gravel and aggregates are used in landscape design, to create a favorable climate in terrariums and aquariums. Production of colored gravel and chips is quite profitable, as unpainted option - feedstock - is much cheaper than the final version.

The raw material used rubble marble, granite or marble chips, or as gravel or sand.

The main consumers:

Individuals who use a building stone for the arrangement of adjacent territories;
public organizations and services for the decoration of the city landscaping lawns and flowerbeds;
companies that perform specific work on the creation of the landscape;
Organization of funeral services, operating arrangement cemetery plots;
pet owners who buy colored gravel and chips for natural climate aquariums and terrariums;
owners of pet stores everything for a spectacular setting.
The technology of manufacture of colored gravel, decorative crumbs

The macadam is suitable as a raw material fraction of 10 to 30 mm, and for imparting color can be used various paints, and various binders. The principle of manufacturing products does not involve any complicated operations that result get enough demand in modern construction material for the creation of landscape design - multi-colored stone.

1) It is assumed purchase specially selected raw stones middle fraction in the range of 10 to 30 mm. When buying a particular fraction of rubble is not necessary to further its sorting. The material is stored in a silo, where necessary, as it is shipped with the purpose of painting. To use the batch shipment shovel. Storage rubble without cover is not recommended, as the clogged pores of the stone, and suffers the quality of painting. For applying the paint is necessary to provide a clean and dry surface material. Assuming the volume of transport, which is often carried out by KAMAZ, the one-time supply of the goods equal to the amount of about 14 m (10 m3).

2) Delivered rubble or chips are placed into the hopper for the painting, which can perform the function of a concrete mixer. If the standard volume is 0.7 cube mixers, and it is not filled to the brim, and a little above half the rubble occupies approximately 0.5 cube. In one container to the material is added to the paint. To get 2 tons of finished material for a change, a concrete mixer must fulfill three cycles. Reducing the amount of raw material loaded into the mixer is inappropriate: profitability has declined, as to produce the same volume of finished products require more cycles of the cement mixer. In practice it looks as follows: 0.2 cube need to run 6 times to get the result of 2 tons (in this case a cube gravel / aggregate is 1.41 m).

3) Next phase begins painting rubble or crumbs. Start time mixers is no more than 15 minutes. Upon completion of the coloring material must dry by using, for example, a gas gun.

4) Further, if used, for example, granite chips, then it is sieved through a vibrating screen. Ideal to use a sieve with a tray.

After staining every stone must have a uniform color and be clean. If we compare the normal and painted rubble, the difference is as follows: a ton of painted color - 22-24 thousand. Rub., And a ton of unpainted - 1000 rubles. Of course, the buyer will carefully analyze the quality of the products, so avoid negligence in drying technology unnecessarily.

5) Ready-colored gravel or decorative crumb warehoused, using for this purpose the same bunker for the storage of raw materials. About storage of expensive products without packaging and protective coating can be no question. His packed in dry and clean.

6) Packaging. Conventional packaging - bags intended for cargo from 5 to 20 kg. The packaging process is done manually and with the assistance of an auxiliary tool (shovel). Filled bags zarubtsovyvayutsya using Stitching mechanism.

Equipment for the production of colored gravel and decorative crumbs

Production of multi-colored gravel does not require a large capital investment, if used ready-made raw materials.

The equipment includes:

Bunker №1 (for raw materials);
concrete mixer (for painting);
vibrating (for screening);
Bunker №2 (for finished products);
a device for sewing bags.
Equipment is selected with the maximum efficiency and lowest cost.

Two hopper for bulk materials with a capacity of 10 m3 will cost 300 000 rubles; Mixer domestic production - 200 thousand rubles; vibrating - 40 000 rubles; Stitching device (preferably Belgian) - 40 000 rubles.

The above set of equipment for the manufacture of colored gravel is designed for a product in a volume of 10 m3 per shift. On the basis of spaciousness mixers, for example, the brand Prof-BS700, produce 0.7 m3 of production for a quarter of an hour, and the drying time of each batch of about 5 minutes to get more fail.

Accessories and consumables

For dyeing dye and stone requires at least two shovels, designed for the shipment of raw materials into the mixer, out of it - in a shaker, and then - in a product silo. If the cost of a shovel about 300 rubles, four shovels will cost 1200 rubles.

Since paint binders may be different, and the prices are different. Most likely, you will have to experiment with the dyes to find the best option for your business for the production of colored decorative stones.

Painted gravel or grit is packed in 20 kg per bag. Thus, the monthly need about 2 000 bags worth 9000 rubles a month.

                  Follow 8 simple rules Sales

Sellers are not born, they become. And judging by the fact that each of us has a bad experience with vendors, many of them are not out of love for the art of sales.

Those who trade only on duty, did not focus on the process and the result. Hence, there is the eternal confrontation seller and the buyer, one wants to sell and the other does not want to sell him.

But those sellers that love their job, know that the sale - is a fun and exciting game, when to play it by the rules. What do you think, who sets the rules? - That's right: the one who pays. But everybody wins. Want to sell effortlessly? Follow 8 simple rules of sales.

Sales Rule №1. Use the first move
You as the seller has an invaluable advantage of the first move, and the initiative to communicate with the client it should come from you. As soon as the visitor entered the store, let him know that he - Your welcome.

Buyer enough 7 seconds to decide whether you can be trusted. Remember, you never get a second chance to make a first impression. Your respect for the customer is manifested in everything: how you look, how to stay and talk.

Sales Rule №2. Do not judge a buyer
Every client deserves to be respected and served at the highest level. The habit to assess the buyer of his appearance can be expensive. As said Harry Friedman, a fan wonders whether the visitors will make a purchase. A professional knows that they buy, it's only what and how much.

The visitor can be pleasant or unpleasant, but whether it will be the buyer, it depends on you. When a customer does not like you, decide what is stronger: love or money do not like the client.

The buyer is sure that he is always right. Your experience, certainly tells you otherwise, but think about how much money you can lose, proving him wrong client? And is your task to judge and not to serve the customer?

Sales Rule №3. Think like a customer
In order to provide the best service, you should start to think like a customer. It's just because you are buying for yourself, too. What do you expect to communicate with the seller? Careful attention to your problem and options to solve it, is not it? Your customers want the same.

When you start to think like a customer, you will act as a client, and it will help you to overcome the resistance. Tirelessly ask yourself the question: "What and how can I do better if I do the maximum for each customer?" The same question you can address your customers see - he will not leave them indifferent.

Sales Rule №4. Help to buy, not sell
Customers whose expectations are not met, you had to come back. You might argue that the buyer does not know what he wants. And there is. Therefore it is very important to give the visitor enough time and attention in order to understand their needs. When a customer sees your sincere desire to help, it opens in front of you.

And do not try to cheat or lie, the customer always feels deception. I would also like to warn you against excessive frankness: no spoken conspiratorial tone, "I will tell you a secret," should not be - it just alert the buyer.

Sales Rule №5. Speak the language of the client
Shines to the purchaser for his deep knowledge and pour professional terms - not the best way to impress him. None of us likes to look stupid. And the visitor is much easier to refuse to buy than to admit that he is something I do not know.

Is not it easier, selling paint, tell the customer that the cover is easily and evenly applied, odorless, dries quickly and keeps the color, instead of explaining chemical reactions and draw benzene rings?

Sales Rule №6. Respect the customer's choice
The customer can buy what your opinion is no longer fashionable or tasteless. The worst thing you can do - is to begin to sneer or to challenge the choice of the buyer. Categorical attitude toward the visitor with the position: "What you see in this?" Will bring you the benefits.

Not every visitor is looking for your advice and approval. Give the customer the freedom to fly as he wants and what he wants.

Sales Rule №7. Develop self-confidence
In order to help visitors to buy, you must be confident in the fact that the selling. Customers will not trust you if you do not have the inner strength that gives you what you look like, how well you know the product and are targeting in prices. Your confidence will convince buyers that they made the right decision.

Sales Rule №8. Give the customer the joy
Sales - is, first and foremost, the energy and emotion. Enthusiasm, openness and good mood - that's what gives the customer real pleasure of shopping. Most importantly, the visitor walked away from you in a better mood than come, no matter, he made a purchase or not. After all, a good attitude - this is what customers will remember the longest.

       How to open a gym with fast payback

Initial investments 362 000 - 412 000 rubles

Healthy lifestyle is becoming more popular, and the demand for gyms, fitness centers and recreation complexes increases. A good range of exercise equipment in his apartment, in comparison with the subscription price of the hall, pays off for years, take up much space, and is rarely used, so that the gyms as the most affordable form of health services are needed everywhere. If you are thinking: how to open a gym and whether to undertake the project, do not hesitate: the need for gyms over time will only increase.

How beneficial to the gym?

The common belief - a sports business is profitable, but requires large initial investments and pays no earlier than 1.5 - 2 years. We will try to find ways to reduce the amount of start-up costs several times and reduce the payback period without affecting the quality of services.

Choose a room
How can equip any room in residential district, on the basis of the actual requirements of the mass market? We start from the range of services required for the maintenance and promotion of health, which can provide, without having any special features.

Place
The best place to start improving business - the sleeping areas of the city. In one hall for 15 000 of the population can count on a solid income, and if the hall falls between 30 and 000 people, and the business development opportunities. Other factors (in addition to height and floor space) is determined not matter. Active people will find the way to you, and poured beer citizens to exercise equipment and not drag force.

Area
Area must be at least 2x2.5 m (5 sq. M per unit) plus 25 - 30 square meters. m in the shower and dressing room, plus a 15 - 20 square meters. m in the massage room. With a minimum set at 8 simulators, plus two free places for training with weights out of 90 - 100 square meters. m. Of course, no shower just did, the need and associated communications - hot and cold water, drain.

If there is no hot water, lay another 10 square meters. m in the boiler room; boiler is required not less than 180 liters. Power of the boiler 5 kW, so that when the "hot self-supply" will require even reinforced wiring.
Ultimately, beyond the minimum floor area of ​​100 square meters. m.

Ceiling height
The ceiling height in the room for the gym plays a pivotal role. It should be at least 3.5 meters, otherwise it is very difficult to ensure proper air quality. Meet the recommendation - 3 m, it fails in physics. People sweat on the equipment. To solve the problem of increased ventilation can not - in the gym are contraindicated drafts.
In the basement, oddly enough at first glance, the ceiling may be lower. The basement is not warmed by the sun, and there at the same power ventilation air circulation will be more intense.
Finding suitable premises and the pre-agreed lease sooner immediately calculate the next gym. The business plan must begin not be before the issue is resolved with the staff.

Staff
For the gym, in general, we need a minimum of three staff positions: manager, trainer and masseur. Administrator Options at first you need to take. Trust at the start of cash receipts even totally reliable person too risky.
Instructors from a masseuse better combine (massage mass consumer demands not often) and take the hour; perhaps more, that at least one third of the working time of someone other than you, working with visitors. The point is facilitated by the fact that the largest attendance halls falls on a weekend, and potential candidates for the position will have free time to part-time work.
Of course, the instructor must be an athlete, able to massage and to provide medical assistance if needed. But the main requirement to it - mental toughness. The trainer must be self-controlled, even if some charming lady throwing significant looks and frankly shows seductive lines of the figure.

If you do not have a trusted companion sporty, you need to think about who to invite to work. In order of preference can be seen a sequence:
Physical education teachers from neighboring schools. Whatever the media or exaggerated "school scandal", for the most part fizruki - people are quite reliable. They have professionally trained management team, in the process of getting trained massage teacher education and the basics of medicine. And they have enough free time on weekdays, as well as in a normal school fizruk at least two of them, you can immediately establish a permanent presence in the hall instructor. Another important point: teachers salaries are not spoiled, and have a chance to negotiate inexpensive.

Former soldiers of the armed forces of power: the infantry, paratroopers, marines, special forces. In principle, they are in no way inferior to teachers, but many people smoke, and smoking instructor once and for all destroy the reputation of the hall.
Professional athletes mediocre. The same can be all that you need to work, but some sports career termination generates moral emptiness and even hidden mental disorders. Before inviting such a man, make sure he had not lost interest in life.
Collusion with the instructors, you can figure out how much it costs to open a gym favored by room. While we calculate the one-time costs.

Equipment
The main costs will be spent on the purchase of exercise equipment, sports equipment and inventory. All of this "iron" is not cheap, so immediately we watch ads of brand b / y.

Elite fitness centers for the sake of prestige often forced to update the park simulators. There was a widely advertised novelty - you need to buy it, otherwise fastidious wealthy clients start to wince with displeasure. There is a direct analogy: "cool" bigwig will not drive a car 4-5 years ago, and his "merci" or Audi has run and run. Customers also for used sports equipment is not dense, so do not sell it zhadnichaya, especially since it has long paid for itself.
So, putting the purchase of equipment 200 000 rubles., You may well be able to search out:
Two mechanical treadmills.
Two motor bike too.
One or two integrated simulator with counterweights - "Delta", as they are called, although they can download not only the deltoid muscle.
Perhaps one cardio.
Bars with a set of pancakes and stand.
4-6 benches, a couple of sets of dumbbells, expanders and so on.
In the sleeping area of ​​the middle class room with one of its facilities, "slope" immediately attract customers. Maybe used equipment have somewhere tint, bust, adjust and lubricate the mechanics, but this work is surely worth the extra 200 000 - 300 000 rubles., That would have to shell out for an entirely new.

Repairs
Let us consider the most difficult to start the case: how to open a gym in the basement. Other options cost less the initial cost, but more expensive then regular rental.
The most important thing when looking for a suitable cellar - possibility to equip the drain for the shower and toilet. Facilities without a shower - is nonsense and is doomed to failure. With the strengthening of wiring problems in the basement will not be: the house next to the switchboard.

Another important point - the floor. Firstly, it must be warmed and softened. Secondly, to make a dielectric, non-conductive. Only then the basement can be deduced from the "electric" category rooms with increased risk or particularly hazardous in areas without heightened risk, and there lay the wiring for 220 V.

We solve the problem of sex is simple: concrete screed lifted until the monolith is placed PVC moisture insulation with overlap of 15 cm and 10 cm bloat on the walls. Then, expanded clay backfill stacked glued laminated board (puff) DSP - foam plastic - decorative chipboard, and the floor is ready. In the field of training with weights should be further put mats, otherwise it will have to puff frequently change.
For repair and equipment is better to hire, through the chief engineer of the local public utilities, their own team. So it will be easier to solve the issue with the RECs on the reclassification of the room.

Documents and records
There are no special permits or licenses to own gym required. Suffice ordinary registered as SP. You can register to entrust a law firm, they are now a lot of the good and services of this kind are inexpensive: 6-12 thousand. Rub. depending on the region, including legal costs. But on their own account is easy.

But if you plan on passing and sell special food with the drugs for bodybuilding, do not be tempted to paint wrap 100-300%. To the official, institutionalized trafficking require a lot of expensive and troublesome issue, license, special permit.
It is better to negotiate with the supplier about opening your shop, or sign a dealership agreement. Then you will be legalized immediately, and will only hang on the wall a framed copy of the license.

Business plans
So we figured out how to open the gym. The business plan for the integrated and generalized figure was not so difficult, but specific numbers should be, of course, to clarify the knowledge of local conditions.

Likeness up cost 412 000 rubles. single, current 816 000 for the first year, only 1.228 million rubles. And what would be the receipt and return?
We put our 10 training places will be an average weighted by 50% at the 10-hour working day. Then - 50 hours per day. This is with the stock, the average value for the budget rooms - 60 hr. / Day.
80 rub. / Hour workout or 3000 rubles. for a monthly subscription, even in remote areas are not considered excessive. Then we get 80h50h30 = 120 000 rub. / Month.
Regularly choose to buy tickets for the month; they must be given a discount at least 10%, that is, if we have to deal exclusively with the subscribers, the monthly get 108,000 income.
The initial investment will be repaid in 412 000 while for 3.8 months.
Monthly regular cost is 40,000 leases 20,000 salary and payment of accounts and 8,000 communal, total - 68 000; hence profitability - 158.8%.

Thus, using two tricks: used equipment and accommodation in the basement, we have received an impressive economic performance.
But, of course, the founders of the case should be the athletes themselves and optimistic. The main condition of attendance training hall - his owner, cheerful and charming burly.

Books that teach influence people

In the world there are thousands of books of psychology, but only some of them actually taught impact of these is not so easy to understand, because they came to us literally from another era and were written for a very different people.

We have compiled a list of the most modern books on psychology, which explains in simple language how to take relations with other people under his control.

1. Robert Cialdini "Psychology of influence"

The book "Psychology of influence" is recommended as the best textbooks on psychology, conflict, management, both Western and our psychologists. The book by Robert Cialdini circulation exceeded half a million copies. She captivates readers easy and interesting style, as well as effective submission. And it is a major project in which on modern scientific analyzes mechanisms of motivation, understanding, information and skills to make decisions.

2. Victor Vasiliev "White Paper"

The book is about how to change - fast, easy, and staying in the comfort zone.
The system, developed by the author, is designed to save people from the impact of life scenarios, programming the behavior and find true freedom reactions. In this book the reader will find specific methods, which will open to him the reasons for his actions, as well as tools to change them. The fate of each of us is largely determined in early childhood, but in adulthood, it may be understood and controlled by man.
This book will open your eyes to your life.
If you decide to change, then this is the book should be read in the very first.

3. Timothy Leary, M. Stewart "Technology changes in consciousness in destructive cults"

What motivates people who go into a sect? How to live after the fall there? How to live after leaving there? Do go there at all? We are skeptical raises an eyebrow when we tell another horror story about a great-nephew of friends, to rewrite all the property in the sect, and think, How is it possible to buy into this. We are intelligent. We are safe. We will never become victims of these strangers with a fanatical fire in her eyes, the existence of which can simply be brushed aside.

Such thoughts - first mistake of those who then spends months of prayers, hard work, stress, and the race to enlightenment, which comes instead of a nervous breakdown, if not worse. That is why we leave aside the belief in their own invulnerability and understand which technologies change of consciousness used in destructive cults, it is desirable - in detail.

4. Eric Berne, "Games People Play"

This book successfully withstood many editions and published many millions of copies in many languages, is dedicated to professionally teach the reader to analyze the nuances of the dialogue, and help get rid of many behavioral and systems, interfering in everyday life. Initially, this work was conceived as an advanced textbook of psychoanalysis, but in the end the author has managed to present it easy and affordable to every language with bright and witty images.
"People who play the game," which became an international bestseller years ago, still remains one of the most popular books on psychology worldwide.

5. Karen Pryor "Do not growl at dog"

You will learn how to make the spouse once and for all stop grumbling; how to teach a three year old child to behave properly; how to explain to the cat, it is not necessary to climb on the kitchen table; as the chief coerce you to regularly raise salaries; how to improve their own performance in all activities - from sports to writing poetry.

19 ways to relax 5 minutes

Modern life in the big city is a mad cycle. Meeting, rush jobs, presentations, new orders, post office, "twitter", "facebook" - all must find time, no time, faster, faster, faster ...

As a result, at the end of the day we valimsya exhausted like a squeezed lemon, cursing his miserable life. Meanwhile, already it is proven that timely rest did not harm, but on the contrary - increases our productivity. To do this, not necessarily a lot of time or expensive equipment. We'll show you how to relax and just 5 minutes, wherever you are.

Food
1. Drink green tea. Herbal tea has an excellent relaxing effect. Green tea is a source of L-theanine, which helps get rid of the anger. Boil the water and brew the tea and take a sip - it only takes a few minutes.

2. Chocolate bar. Several slices of dark chocolate can help avoid stress and improve mood. Dark chocolate reduces the stress hormone cortisol and stabilizes metabolism. However, keep in mind that chocolate is not advisable to abuse.

3. A few tablespoons of honey. This product is not only a natural skin moisturizer and an antibiotic, but also reduces the arousal, that is an excellent remedy for anxiety and depression.

4. Eat a mango. Take a tropical vacation without leaving your desk. The juicy, fragrant mango contains a substance called linalool, which helps reduce stress. Do not worry about the juice, the current hand - it's worth it.

5. Chew gum. Menthol, or any fruit taste that much. This is a surprisingly simple and effective way to beat stress. Just a few minutes of chewing can reduce anxiety and lower levels of cortisol.

Inner world
6. Put your head on a pillow. There are days when the only thing we really need - a good, long sleep. Unfortunately, if you are at work, it is usually not possible. But if you have a pillow, then you are on your way to relaxation. Try to relax as follows: put the head on the pillow for a few minutes and imagine that it is like a sponge sucks up all your worries.

7. Meditation. No need to run away to the mountains, only a few minutes in a calm quiet place enough to reap the benefits of meditation. There are different meditation techniques that will make you feel relaxed and calm. Find a comfortable and quiet place, concentrate on your breathing and feel that all alarms are beginning to disappear.

8. Remember to breath. Is there an easier way to relax? Slow, deep breathing can help lower blood pressure and heart rate. For variety, try breathing pranayama. This yogic method involves first breath through one nostril and then the other, and is used to reduce anxiety.

9. Try progressive relaxation. Tense? Use the method of progressive relaxation to learn to relax in any situation. This method consists of phased selective napryazheniiyu training and relaxation of certain muscles.

10. Account ago. This is known to everyone, but it really works. Try several times to count forward and backward direction. Your brain is not to worry if it is not available figures.

11. Close your eyes. If you can close your eyes, it's all right. Just shut out the noise and chaos of the streets of the office for the protection tightly closed eyelids. It's an easy way to restore calm and focus.

Relaxation of body
12. Do yourself a hand massage. Of course, you can not use the services of a professional masseur at his workplace. But do yourself a hand massage is possible. Especially it will be useful for people who spend a lot of time at the keyboard. And if there is a little more than five minutes, then we can make a massage of the neck and even the back.

13. Try acupressure. Acupressure - Acupressure is, owes its birth to ancient Chinese medicine. This method is virtually painless and completely safe, with all applicable and easily accessible for the development of any person.

14. Ride on a tennis ball. Throw off shoes feet and ride a normal tennis ball. Had a fantastic impromptu foot massage. This is especially nice if you have to wear shoes with high heels.

15. Soak in cold water wrist. If you feel that explode, go to the bathroom and just soak yourself in cold water wrists and earlobes. It will quickly calm down and relieve tension.

The new environment
16. Stay alone. Not everyone needs a forest hut, but five minutes of solitude will help you gather your thoughts and clear your head.

17. Create a zone currently Zen. Find or create a special place for relaxation, where nothing and no one bothers. Maybe this will be a comfortable chair in the lobby or the secluded bench in the yard - the main thing that it was associated with peace and relaxation.

18. Look in the window. If you constantly refer to the TV screen or monitor, a five-minute contemplation of real life outside the window can cool your mind clear.

19. Get organized. Surrounding daily clutter can be a much stronger reason for irritation than you think. Chaos on the table is often a reflection of the chaos in my head. Remove all unnecessary, put things in order, and you'll see how beneficial it will work for you.

7 mistakes parents that prevent children to become leaders

An expert on leadership, best-selling author of psychological Tim Elmore during his research brought common mistakes parents who have children in pre-programmed uncertainty and limit their chances of achieving happiness. Elmore says about these errors and how to make them stop.

1. We do not take risks for children

We live in a world that is continually warns us of the danger. "Safety - the main thing," we think; we are afraid of losing their children and do everything possible to protect them. Yes, this is our problem. But we isolate them from health risks, and it has the opposite effect. European psychologists have found that if a child does not play in the street, and the parents do not give him even a knee tear, then as an adult he tends to suffer phobias. Children should not just fall to understand that this is normal. Teenagers will probably need to give up a woman (man) to feel the emotional maturity that requires a long-term relationship. If the parents eliminate the risk of the lives of children, then we are likely to see in our new leaders of arrogance and low self-esteem.

2. Too often we rush to the aid

Today's generation of young people has not developed a set of skills possessed what children and young people 30 years ago, because adults break and immediately take on their problems. When we go too quickly to the rescue and surround children excessive help, we delivered them from having to cope with difficulties and solve problems. This short-sighted approach which loses sight of the meaning of leadership: to prepare young people to to cope without help. Sooner or later, the children get used to, that someone will always help them, and mitigate the effects of wrong actions. But the real world operates quite differently and, therefore, this behavior does not allow our children to become competent adults.

3. We admire them too easily

The Movement for the strengthening of self-esteem began with the baby boomer generation, and in 1980 it took root in the school. Go to the school match and you will see that virtually everyone is the winner. Everyone should receive any prize. This attitude, of course, gives the children feel special, but studies show that this method has side effects. Children eventually get used to the parents - the only ones who think their genius, even when everyone else is silent. They begin to doubt the objectivity of their parents; At first, it looks nice, but the relationship with reality is broken. When we are too easily and readily emit cries of ecstasy and ignoring inappropriate behavior, children learn to cheat, to exaggerate and lie to avoid an uncomfortable reality. After all, they are not prepared for a meeting with her.

4. Guilt does not cultivate leadership

Your child is not obliged to love you every moment of your life. Children will be able to cope with disappointment, but they can not cope with the consequences of the fact that their pet. Tell them "no" or "not now", though they are fighting for what they really value and need. We as parents tend to give them desirable when reward them, especially when children are in the family a few. When one is good at it, it seems unfair to praise and reward only him. This is an unrealistic approach, and it does not give us to show kids that success depends on our own actions and good deeds. And do not teach them that the good assessment necessarily be followed by a hike to the store. If your relationship is based on material rewards, the children there will be no internal motivation, or unconditional love for you.

5. We do not share their own past mistakes

Normal teenagers always want to stretch their wings, try something for yourself. We must allow them this, but that does not mean that we should not help them to find a course in these turbulent waters. Share with them the errors that you are permitted at their age in a similar situation, but talking about them so that it helped children make the right choices. (Avoid "negative lessons' related to smoking, alcohol, drugs, etc.) In addition, children must be ready to puncture and should be aware of the consequences of their decisions. How did you feel when you had a similar experience that guided you, and that you understand the result. We do not just affect our children - we have to be the best examples of behavior.

6. We confuse intelligence, talent and influence with maturity

Intelligence is often used as an indicator of maturity of the child, and as a result parents suggest that a bright child is ready to enter into this world. This is not true. Some athletes and young Hollywood stars, for example, show incredible talent, but still fall into public scandals. While the talent and there is one aspect of a child's life, do not conclude from this that it manifests itself in all other respects. There is some magic age at which children are sure to become responsible, there is no proven rules when it is necessary to give the child a particular freedom. But there is a simple piece of advice: watch the other children of the same age. If you see that they do more yourself than your children, you may postpone the time of independence of your child.

7. We do not do what children expect from

Our parenting - to set the pattern for the life that we want our children to have lived. To help them to be strong, reliable and accountable for their words and deeds. It should start with complete honesty in the words: "white lie" in the end will reveal and rebuke you. Observe yourself: how do you make ethical choices in the small situations where others might notice it - because your kids can see it, too. If you, for example, schlock and swindles, they will realize that it is unacceptable for them. Show the children how to selflessly and joyfully perform volunteer work. I have other people and places, where do you come, the better, and your children will notice and begin to do so.

Why are all these errors occur?

It plays the role of fear and lack of understanding. But most importantly - each generation of parents is usually tries to compensate for what made the previous generation. Parents are focused on the "now", rather than on what will happen next. They think of the happiness of the child today, not about his readiness for tomorrow's life. This is a reaction to the past. The parents of today's parents are often too pressed on them, preparing them for the future: it is necessary to save money instead of spending; We need to prepare for retirement. In response, many of us have decided that the main thing - to appreciate the present. So we are doing. For many, by the way, it has led to more debt and the inability to delay gratification. This is probably our biggest problem. But parents who are able to think not only about the present but about the future, do better.

How to stop and change their actions for the better?

It is important as much as possible aware of their words and actions in dealing with children and with other people, when children are nearby. Do not just arrange them a good life, but to educate, train them. This is to get you started:

1. Discuss the things that you yourself in childhood should be aware of the adult life.
2. Allow your children to do things that bother them, and let them take a beating.
3. Discuss the possible consequences of what they have not mastered certain subjects.
4. Help them to use their strengths to the real problems.
5. Cook for their projects, which require patience and teach them to postpone the moment of satisfaction.
6. Teach them that life - it is a choice and compromise; it is impossible to do everything they want.
7. Let him (or simulate) adult tasks such as paying bills or making deals.
8. presents them to potential mentors from among your acquaintances.
9. Help them imagine the future is satisfactory, and then discuss what you need to do to be there.
10. Celebrate with them their progress towards self-reliance and responsibility.

                  INTERESTING FACT

At a factory Ford team of workers received a salary for being rested. It was the staff conveyor, ie repairmen. They get the money only when they are in the rest room. Once ostanavilvalsya conveyor, ostanavilvalsya counter, they are charged $.
They have always tried to make repairs promptly to quickly get back to the rest room and they did it efficiently, so that they do not have to leave the room soon

        Business idea: SALON OPTICS
The specificity of goods sold in this case involves the compulsory license if you wish to sell contact lenses. If you plan to include in the range of only points, the license must permit the kind of activities related to pharmaceuticals.

It is logical that the choice of the room to open such a store should consider the emphasis on the high level of traffic. Of course, commercial success and ensure effective advertising in the form of bright signs and spectacular titles.

In the room you need to equip not only the trading room, but room for a specialist for diagnosis. It is also necessary to accommodate the equipment. This work is among the most expensive items of starting a business for the sale of optics. The range of recommended supplement related products - required eyeglass frames should be present here, sunglasses, care for the optics, contact lenses, and so on. Without these additions to the store in advance will be considered somewhat incomplete, because the visitors will have to go to another place.

An important organizational aspect is considered recruitment. Possible to provide in the state of presence of 1-2 doctors and machinery optics. But these claims arise when planning sales of expensive optics. If there is an assortment of cheaper options demand for these specialists is no longer, as the need for their remuneration. It is important to choose a seller who is well versed with this type of product and is aware of it, if not all, then a lot. In circumstances where the customer is difficult to independently choose the optimal means (in most of the case), the specialist advice and guidance is vital. A competent advice will be a factor of shopping next time.

With proper and responsible commercial success of your business is almost guaranteed. But in any case not serious enough startup capital to open a business that would be virtually impossible. The experience of these organizations suggests that the correct approach all costs recouped within 2 years. The highest point of business will be opening a network of branded stores that will catch the highest quality products and service. The presence of the network brand actually means a high demand for the company's products and most popular products among consumers.

9 good reasons to use infographics in marketing

Infographics can be really striking tool, but why it is still necessary to use?

1. Bright and attractive

There is one thing that I learned when I started blogging: people love facts, figures and statistics. Add several intriguing images and graphics, and - voila, before you content that is addictive!

2. It is easy to perceive

Most people - visuals, and since 90% of the information that enters the brain, visual, you need to aim at the "optic nerve."

3. Viral potential

Due to the visual appeal of infographics, the likelihood that it will share in social networks and has become a real virus, it is much higher than that of plain text content.

4. "Portability" (embeddable)

When creating, developing and publishing infographics link to its insertion into the WordPress blog is available in the form of embedded code. Thus, when it is placed on third-party sites will automatically receive a link to your site.

5. Universal coverage

In a world where everything that is published online, is available worldwide, is just a click away, infographics can ensure complete coverage that the print media is simply impossible.

6. Awareness of the brand

Create an infographic with the logo of your brand - it is a powerful tool to increase "brand awareness."

7. The increase attendance

Always zalinkovannaya nature and involving, infographics will catch up traffic to your site every time people will be "sherit" and "clicking".

8. Improve SEO

The viral nature infographic makes people leave links to your site every time they post your infographic at. With this Google index your site above using a proprietary algorithm "Page Rank". This increases the importance of the presence of your website in search engines.

9. Demonstration of expert in this issue

Research needed to create infographics, demonstrate your knowledge and present you as an expert in his category or topic.

How to calculate costs and revenues:

Income - is a collection of absolutely all cash receipts for the month. If it is a big family here that you want to include and the salary of parents and grandmother's pension, scholarship and daughter. And any social benefits, pay for part-time are not the main job, and others.

Suppose that in a month the family has a stable income in the amount of 50 000 rubles. This amount will be the maximum, but that should leave the family at the end of the month, when it deems their spending.

In order to calculate the costs and see where the money and why 50,000 is not enough to live on, you need to have an ordinary notebook in which you want to record the estimated expenditure for compulsory payments:

Payment for utility services;

Purchase tickets;

Pay phones;

Credit fee;

Tuition fees;

Food.

Variants of the family budget can be only three:

Balanced - income and expenses are equal;

Deficit - spending more than income;

Surplus - revenues greater than expenses.

The best will be the one when revenues exceed expenses. The extra money is always there where to invest, and they can be a real lifesaver, for example, during an unexpected illness of a relative.

Though a large family, though living alone man must consider your income and expenses. This personal accounting help to plan a major purchase, holidays by the sea and will be a great impetus in the quest for a better life.

Do I need a card for online purchases

At the present time to make purchases on the Internet was very convenient. And all this thanks to the emergence of electronic means of payment. Today, to buy a product, simply enter your card details on the site where you make the purchase.
The most common type of plastic cards in Russia are cards of payment system Visa. This article will answer some questions regarding the use of this type of cards to pay for goods and services on the Internet.

How to pay by Visa service or product on the Internet?

To make a purchase on the internet, first of all, you need to make sure the site where you are, in fact, performs the claimed services. To do this, conduct a search for reviews on the Internet from different sources. For most purchases just enter the details set out on the front and back of the card - sixteen-digit card number, name, expiry date and cvv-code - in special fields. Then, to your e-mail box, which is also necessary to specify in the box, comes with a receipt of payment to individual identity that confirms the transaction carried out by you.

What is a Visa card can be used on the Internet?

Banks issue various types of cards Visa. But not all cards are suitable for paying for goods and services via the Internet. For example, the Visa Electron card is not always suitable for payment in cyberspace. In order to enable it to carry out this type of payment, you need to write a statement to the bank branch where your card is issued.
For payment via the Internet is recommended to use cards like Visa Classic. Shopping online at a map, you can use from day one. The difference between the two types of cards initially in their purpose: Electron is mainly used to store cash in payroll projects. Slassic have more benefits (available more places and methods of use). Accordingly, maintenance of Visa Classic is more expensive than the card-type Electron.

How much it will cost service card Visa Classic?

The average cost of no more than eight hundred rubles a year. But it is worth remembering, and that much depends on the bank's fees and the number of additional services that can be connected to the card.

What is the Commission on the map Visa?

Many customers like the speed and the possibility of non-cash payment on the Internet, while paying for it does not need anything, all costs borne by the owner of the Internet resource that hosts the virtual terminal that supports cards Visa.
Is it possible to fully protect online purchases?
It is impossible to say with absolute certainty that buy goods over the Internet is safe. However, there are many ways to protect your money from hackers. If you are afraid of your card data in the Internet space, you will be useful to some rules on how to protect conducting transactions on the Internet:

1. Do not make your card in the form of payment for the goods, do not read on the site where the purchase, describing the procedure of payment.

2. Install the application "Mobile Banking" in your mobile phone. Connect the function of SMS information to monitor the transferred amounts from your account.

3. It is better to have an additional card for making online purchases. Translate this map only the amount that you are going to spend: it will ensure that criminals do not withdraw all your money from the main card.
If you follow these simple rules, you can best protect online shopping.

5 ways to make productive morning

Going to bed with good intentions the next day - this makes a good half of humanity. But morning comes and charging is not done, the time of getting up all the time is delayed, and a proper diet again forgotten in favor of coffee. What to do? Call for help science! Here are a few science-based ways to help easier to get up in the morning and work effectively during the day.

1. Avoid sleep inertia

The most important thing in the morning - not to succumb to the temptation to stay in bed as the extra minutes. Putting Service Delayed timer - a fatal error morning. This action restarts the sleep cycle only for a few minutes to interrupt him. As a result, a good rest is still not obtained, but those few minutes that you are lying in bed until the next call only increase anxiety. You do not sleep and wait for the next alarm. Studies show that sleep inertia postpones the moment in time when you really feel awake. Wake up and feel awake - different things. Therefore, do not be tempted to lie a little longer and get up immediately after the first wake-up signal.

2. Follow the biological clock, and not "slept" on the weekends

"I - a night owl, so I can wake up early and go to bed early" - is not an excuse. Mode - a great thing. It is perfectly possible to adjust it to their advantage. But only on the condition that once set himself a rigid framework. To change the circadian rhythm (internal clock), try to avoid any stimulating activities in the evening hours, and provide yourself a dose of daylight immediately upon awakening. And be sure to stop the "sleep off" on the weekends, as this only encourages a sleep disorder.

3. Keep a glass of orange juice

Prone to stress and anxiety? A glass of orange juice in the morning cheer and give impetus to a successful day's work. Food and Agriculture Organization of the United Nations for his research proved that contained in citrus vitamin C can be successfully used for the treatment of stress. For example, experiments have shown that the smell of citrus reduces anxiety and improves mood even among people waiting for admission at the door of the dental office.

4. Eat an apple

If you are looking for an alternative to such means-tested invigorating caffeine, think about apples. Eaten for breakfast fragrant and useful fruit, the assurance of scientists, has many useful properties, and invigorates no worse than caffeine.

5. solve the most complex problems in the first place

If you want your day was really productive, do not start with the simplest of cases, do not waste your most productive hours of the morning that is equally easy to do at any other time. According to research at Stanford University, will power - a specific resource, which becomes thinner during the day. The more we get tired and the more altered Affairs, the less you want to take on another job, especially if it is a complicated and responsible. Therefore, the power consumption effectively solve the challenges at the beginning of the day, putting things not labor on the afternoon.

6 easy way to stay productive throughout the day

1.Peyte more water

Paradoxically, but the less our body needs moisture, the more we will be able to concentrate on work, because we will not be distracted biological factors. Try to keep next to your workplace a bottle of water. In the West, the practice has spread bad.

2.Peyte less coffee

Coffee or Energy can give you a short-term boost of energy, which will soon lead to a strong decline in performance. If caffeine - your friend, and you can not imagine your productive working day without a cup of black, then surely you do not sleep at odds. And without a healthy sleep about how to be effective, you can forget. But ... do not try to immediately give up coffee completely. This can lead to headaches and other consequences. It is better to reduce the proportion of caffeine gradually, little by little each time. For example, if the day 6 drink cups, drinking the first week at 5, the second 4 and so on.

3.Pitaytes regularly

Your brain is constantly in need of fuel. If you do not fill it, it will gradually lose its speed. But after a big meal too difficult to talk about productivity. The best option - it is the one that is recommended by doctors. Any small portions, but regularly in the same time. For example, if you eat three times a day, start eating 5 times, and assign a definite time. This will help your body to better absorb and prepare food.

4.Otkazhites from sugary snacks

They operate on the principle of coffee - that is, give a short-term energy boost, followed by a rapid decline in strength. Biscuits, chocolates and donuts - it is not food. Train yourself to eat properly.
If you like something sweet, try replacing the usual fruit bars. They cost about the same, but the benefits to the body varies significantly. Chocolate can be replaced by a more bitter varieties, which are also, produce hormones of happiness.

5. Use an afternoon nap

This method has repeatedly confirmed its effectiveness. The Boyar Duma, for example, to the reforms of Peter I considered the duty of an afternoon nap. In Japan - it is also a very common praktika.Dazhe fifteen minutes of such relaxation will help you get a boost of energy for a few hours. This is perhaps the most useful and effective way to restore their productivity.

6. Do not linger at night

Even if you nap during the day - it's not a reason to take time away from their night's sleep. For most people, 6-8 hours of sleep is a must in order to regain their strength. And for some people and that is not enough.

It is tempting to postpone the time of curfew, to have time to do a little more. But a good rest, you will cope with this task in two or even three times faster, that is, save a lot more time. No wonder that most of the books on time management begins with the chapter on vacation.

10 ways to sell what used not to sell

1. Give the shortcomings of the unique properties.
The company came Yabloko party, battered by frost and covered with black spots. Fruit intended for distribution to customers, so that the guide was terrified. But the manager simply sent their customers and put a letter: "Pay attention to these spots. They point to the fact that apples are grown in the mountains, with sharp temperature drops. With this apple acquire their characteristic juiciness, sugar content and flavor. If it turns out that all we said is not true, you can send all the goods back. " Of course, none of the customers did not return the apples.

2. conspicuous.
When the first catalog, they have not yet mailed and sold in bookstores. Directories were too many vendors and put them pile. Catalogues are the same size, and the stack was smooth and customers were even somehow awkward to stir them - they took the top. Seeing this, the publisher 3Suisses halved the size of its catalogs and retailers were forced to put them top of the stack. With this seemingly simple trick 3Suisses things quickly went up the hill.

3. To benefit from their own mistakes.
Once Harley Procter on his soap factory kept one of the tanks on fire longer than usual. The weight of the soap bubbles are formed, perfumes evaporate. Soap proved unusually white, neutral odor and very light. We thought pour the contents into a cesspool, but in the cooling step was found that the soap does not sink in water. Then he created a new brand of soap - Ivory and sold. Grateful housewife, tired to catch the remnants of the shells on the bottom, immediately went to Hurley for novelty. This "error", bringing in about $ 7 million!

4. Create the appearance of caring about people.
In 1929 it appeared the first cartoon character - Popeye the sailor. In each new cartoon Popeye Bluto defeated villain, because he ate spinach, charging the person superpower! A more powerful promotion of healthy lifestyles America had never seen. In fact, Spinach Can the guise of concern for the health of Americans carried out the first in the history of product placement and sponsored the work of artists, and they portrayed the bank invigorating spinach in the image of the product Spinach Can.

5. Make all the talk about you.
Creative Director of the agency Crispin Porter + Bogusky Alex Boguski in 2001, received an order for promotion machines Mini. Boguski Intelligence reported that the owl on television does not make sense: the best time for advertising (during the broadcast of the final Super Bowl) has bought Volkswagen Beetle. Then he came up with a workaround: bought a few different places in the stands of the stadium and placed them with the Mini Cooper platforms. As a result, all the sports channels considered it their duty to pay Mini few minutes in their broadcasts.

6. Arrange a spectacular demonstration.
In 1957, Sony hastily proclaimed the advent of handheld devices and announced the release of a transistor radio, which can carry everywhere. When Sony's engineers have collected the same receiver, it became clear that a standard shirt pocket, he does not fit. Then it was decided to distribute the receiver via traveling salesmen, who have demonstrated the goods. To do this was simple: since each of them special Sony sewed shirts with increased pocket! On the first day it was purchased by 4000 receivers.

7. Arrange a brainstorming session.
In 1957, the American company has released a batch of Henckels knives handy for cleaning potatoes. The first batch was sold in a week, but then stopped taking knives - they were so good that the hostess did not change them for new ones. Advertising agency Bruce Barton for 16 hours to issue its association with the word "knife", "potato" and "cleaning". One of the couriers proposed an ingenious solution - to paint in the color of pen knives potato peelings. This helped housewives began casually throw knives with the skin and rush to shop for new ones.

8. prepare the way for retreat.
April 1, 1961 Swedish TV crew announced that the "black-and-white screen of your TV can be converted into color, pulling him some nylon stockings of different colors," which at that time nobody was buying. That same evening, thousands of viewers rushed to the store for stockings. And the next day - stormed the building of the television station. But workers telecentre with prefabricated smiles disown their advertising all over the country, saying it was a joke! Deceived women only had that start wearing nylon stockings. Over time, even the novelty came into vogue.

9. compromises competitors.
In 1890, a circus impresario Phineas Barnum came the owner of factories, steamships Chester Dietz, who sold the white salmon. While all of America was already littered with pink salmon. White fish on the background of salmon looked stale and expenses are bad. Over 15% of future revenues Barnum found a simple solution - proposed to pack the fish in cans with the words: "The only salmon, but turn pink on contact with the package!" Canned were sold so well that plants could not cope. Fee received for the idea, Barnum had the rest of his life - however, he died in 1891.

10. conduct reconnaissance on the ground.
Military designer Sottsass after World moved to the Apennines, and got a job in a company Olivetti. The first order was to update the design of an alarm clock, which sold poorly. The artist went to the store and found that before deciding to buy an alarm clock, check it all by weight. Lightweight models Olivetti did not inspire confidence. He then soldered in lead ingots Service and sales went up.

60 apt quotations overheard on Wall Street

Most apt remarks overheard in the elevator of the famous investment bank, from the people who own almost all the money in the world

On Wall Street, there is a person who works in one of the largest and most prestigious investment banks in the world, Goldman Sachs - vedettvitter account, which collects quotes overheard in elevators offices on Wall Street. Although they sometimes arrogant and funny, but reveal the truth of life.

So, here are 60 most apt expressions of people who own almost all the money in the world:

1. Teach a man to fish and he will again vote for the one who promised to give him the fish.

2. If I get fired - it will be a good test of loyalty to my wife, if I was promoted - that a test for me.

3. If you have a good metabolism, a head full of hair and a good job, do not get married young, wait 10 years and make a choice.

4. Statistically, it makes no sense to worry about you, it looks like your mother's first wife.

5. I would agree with you, but then we'll both be wrong.

6. Every phone call I start with
the words: "My phone almost sat down and could shut down, so let's quickly."

7. neighbor's grass is greener because fertilized shit.

8. The music was better in the days when people were allowed to sing ugly.

9. The new sign of the slope - meet up with friends and never look into the phone.

10. The fact that there are ugly prostitutes amply demonstrates the essence of men and free markets.

11. Most celebrities do not even have a university education - so what the hell do consult with them on any serious matter?

12. Only a Neanderthal falls to physical violence. I prefer to humiliate morally, to break the spirit and deprived of hope.

13. One of my favorite things - when
someone puts their self, and no one had laykaet.

14. When I hear "got a minute?" - I understand that now lose half an hour, which could never return.

15. A hearing person on half consists of waiting for their turn to speak, and half of reminders currently changing face every 10 seconds.

16. Be yourself - good advice for about 5% of people.

17. Tatu is not my - I did not hang up bumper stickers his Lamborghini.

18. Soon you will realize that the silence - the best way to send a dick.

19. When you Herbs its history - I think just how much shorter than they could be.

20. When I say, "It is necessary to us as ever meet," I say, "Sure, I'll call you." It lies in the answer to the lie.

21. Poor people eat so much fast food, it seems their time is worth a fortune.

22. I just want to be rich enough not to be fixated on the money.

23. 98% of the people commenting on the death of Mandela's network will not be able to answer simple questions about his life.

24. A friend asked me what I would do if I had 10 million dollars. I told her: "I'll ask where all my other grandmother."

25. I do not need cover for iPhone - I have a poor or irresponsible?

26. Before people can express their views on Syria, they must first show it on the map.

27. What a shame that stupidity does not hurt its wearer.

28. Flowers and apologized many times easier than to change something in yourself.

29. Scrambling to the top of the food chain, we are not vegetarians.

30. Most people do in a movie about his life would play a supporting role.

31. - You do not have the social networks? How did you find your classmates? - Let rack up my name in Google.

32. If you could be good at one thing - be good at lying. Then you will be good at everything.

33. kiddies it's time to learn the lesson - Santa loves rich kids anymore.

34. "He's not a bad guy, if you know him." - This is an excellent definition of asshole.

35. Why should I have to marry - this is, consider, bet half your state that you love her forever.

36. If the views of the person drawing up the first impression was an Olympic sport, I would have suspected of taking performance-enhancing drugs.

37. No girl really is not so happy, which seems to be on Facebook, so sexy, what it seems in this witty and Instagrame what appears on Twitter.

38. As a society, we are intelligent as ever, a technology given the right to vote inexperienced weight.

39. There was a time when the unwanted link to the island. Now we have to buy the island to be away from them.

40. Mowing - a good economic indicator. In bad times people go to get a haircut every 8 weeks, good - times
6. I go every 3 weeks.

41. It is necessary to ensure that the function of "Reply All" in the mail had to earn.

42. The most successful and unsuccessful people share one trait - they think they are never wrong.

43. When people ask me how I am living, I usually lie that good, in fact at times better.

44. Obesity and hunger - 2 major problems of society. This explains human nature.

45. Darwin did not take account of this situation in the world in which intelligent people have fewer children than blunt.

46. ​​I would look a television show in which teenagers describe their favorite Instagramy veterans of World 2.

47. The fact that most people are too stupid to know how stupid they are, is the foundation fastening our society.

48. All cats - libertarians: totally dependent on others, but convinced of its independence.

49. Work hard, eat right, engage in physical, not a lot of thumps and buy only what you can afford. It's not rocket science.

50. Talent - the only thing standing between the majority of the people and their dreams.

51. Check your phone after someone took a close - a yawning our generation.

52. "to do what you love" - ​​great advice to earn $ 1000 a month.

53. It does not matter who you are - a lion or a gazelle. In both cases, you only need to be faster than the slowest gazelle.

54. If it is the first phone was the iPhone - she's too young for you, bro.

55. Some people conclude that I am a shy, quiet or boring, not realizing that they just do not like me.

56. Some of the best moments in life - those which you can not tell anyone.

57. Relationships are like children's rocking board. If one of the two bored or someone too fat - not fun.

58. It is difficult not to judge someone if his favorite movie crap.

59. For most people the freedom associated with a large piece of someone else's money.

60. Money can not buy happiness, but they decide to 95% of the problems that make unhappy.

10 common mistakes when starting a new business

Probably not such a person, who at least once in my life thought about starting their own business. Someone tried it, but for some reason did not work, people even borrow money for this, then had a long and tedious calculated. All budding entrepreneurs make mistakes. But they can be minimized, especially at the initial stage, when to know in advance what the main 10 errors allow those who are starting a business or who are just thinking about it.

Armed with this knowledge, you will pass the first stage of formation and start your business easy and safe for your health, nerves, money ... So, let's start
Error 1. The view that in order to open a business, you need a lot of money.

This is perhaps the main mistake of all those who are just about to start their own business. Usually, one thinks first, I need to make money, and then you can go into business. That has come up with a magnificent excuse any questions, they say, why do not you start a business ?, can be answered: What are you, and where is the money to take? Here, the type will work, only then turn around ... And where is he going to earn, of course no one, including himself, and he does not know. So, I'll tell you this povodu- that need a lot of money to start a business - this garbage !!! Yes, some money, of course, be needed, but it is a sum that can afford one! Yes, everyone, even the officially registered unemployed, which the new government program, if he decides to become an entrepreneur, the state provides subsidies to 60 thousand. Rubles!

Mistake 2. The view that in order to create a business need good communication.

This problem is somewhat similar to the first. Where will the relations, if you have nobody in the business? I do not take cases where a family business, but there are such questions never arise! Links appear in the course of your case. Generally, people and start a business because they want to earn money and get hold of a good connection, but not when they already have money and have a connection, but again this is a very different case, these people have already been provided with the birth. We will not talk about them, and us with you - the ordinary citizens of the country.

Error 3. Lack of ideas and a clear idea of ​​what you want.

If you have no idea - no business! The idea is to be in any way. It does not matter - it is your or borrowed from someone, as long as you were, what are going to do. That is not just a business, and business is the production of ... something, anything to provide ANY KIND services and so on. D. When you have an idea, then you can say to yourself: I started my business!

Error 4. Lack of a business plan.

This error stems from the previous one, that is, if there is no idea, of course, whence the business plan to take! As the business plan involves fixing (on paper, on a computer) of your actions to achieve a specific goal!

Error 5. The belief that in order to open a business, need special education and knowledge.

The man who never engaged in business thinks it needs some special education, special knowledge, the teacher ... Yes, this teacher-bad! Yes, education can also help in something, but ... Bill Gates (founder of Microsoft) and have not graduated from the University, but it did not prevent him for many years headed the list of the richest people in the universe ... Steve Jobs (founder of Apple) has studied at the University of just half a year, but also one of the richest people in the world ... not the presence of the main education and desire to achieve your goals! The best teacher-life itself!

Error 6. overconfidence.

Well, overconfidence has anyone any good not to bring any life, even more so in business. No need to rely on what you just lucky; the fact that you still can. We need to count all the moves. Yes, this is not just work, but do not mistake the one who does nothing, and who does not do anything, he will not achieve anything!

Error 7. Too expressed Listening to other people's advice.

ABOUT! Strange advice of friends, parents, wives, co-workers ... - is generally the bane of all good beginnings! Never, do you hear, never be so that starting a business you will say, and especially people close to you that you - well done. Yes, maybe someone you do and say in order not to offend, but among themselves they say - but where it climbs! but this is not it! My mother used to say: Yes, what business? Yes, it is our busi- take more, throw away! Do not listen to anyone. It is better to limit contact with these people, to a minimum, anyway, they do not try to devote to their business. If you currently do not have minded, they then appear. Yes, you may even change your friends, especially those with whom you associate only drinking, but partying and serezno- to talk and not to anyone! You definitely will be people with whom you will be interesting to communicate, it is interesting to share thoughts with all sorts of solutions to the problems. All this will be! Life will become richer and more interesting!

Error 8. Starting a business "for two".

This question actually controversial. This is the one and then decide for itself, but in any case, if you open a new business with a friend, make sure, no matter what you're relationship was not with him, ALWAYS negotiate directly: who will do what, and how much each will have. In no case do not rely on the off chance that, say, first do, and then we will understand. No! Solve this once before. Otherwise, you might just lose a friend ... And it is, especially for men is very painful! Friendship and money is better separated from each other ...

Error 9. procrastination on Monday.

Procrastination, on Monday-it is generally crown excuse at all times, in any new business ... That's a little bit more, one more thing do, buy, read, that's when I'll start ... No, guys, you have to easy to take and do, and let it be for a very small action, such as to write on a piece of paper target or idea. The main thing to do, and to do all the time, at least something in the implementation of its plan. Suppose that today you have written down the target for the next month. You struts a little, you start to imagine all sorts of pictures of your development, go to bed with it. Tomorrow you get up, write some new detail, for example, you need to break into the Internet company, which takes about the fact what you're thinking. Then think about the future to choose the name of your company, etc.
Action - this is important!

Error 10. The misconception about the lack of time.

About the lack of time is the whole program, the whole course. Time really is never enough, but it does not mean that, for example, working on the basic work, nothing can make it. I, for example, and the main job, and checking the lessons my son ... If you set a goal, while there. You can get up an hour earlier! You can watch the evening 1 hour less television. And if every day, at least 1-2 hours to give to their work - a lot you have time, I promise you! In the future, when it will go a business, of course you leave your job, you prefer, you immerse yourself completely in your favorite activity, but that it would have liked, you can be sure! This will be your and only your child, you will love it, cherish! Yes, he will bring you times and disappointment, but it would be nothing, just fade from awareness of your results when business is grown and well-mannered child, had he starts to care about you, and much more than you about it . He will have to feed you, clothe, to fulfill any wish! And you'll just enjoy life, and if about and regret, it is only that - why had not started it all!

Either way begins with the first step!

Top 20 ideas for online business.

One of the easiest kinds of businesses that you can do - it's online business. Fortunately, the network gives a lot of opportunities to realize themselves and to earn money for a good and comfortable life. Even 15 years ago, people did not even think about starting a business online, they just do not understand how this is possible. And the tools needed was not there, to be honest.

Now, when progress is sweeping the planet by leaps and bounds, and every day scientists make new discoveries, the organization's own business through the World Wide Web does not seem something sverhneobychnym.

The greatest advantage of the Internet - is a low entry threshold. You can come with $ 100 in your pocket, take off our shoes and say, "Well, hello, network, I have come to earn the loot!".

Thus, the most affordable classical methods of earnings in the network who have worked and are working in 2013:

1. Creating Applications

With the frantic pace of the market of smartphones and applications is growing demand for all sorts of applications and games for these devices. I do not know how to program a computer to "YOU"? No problem. If you have an idea, you can cooperate their efforts with one of the developers and roll out their products to the Internet. Good idea may be nice shot, and then just a matter of technology to monetize all of this undertaking.

2. Social Media Consultant

Sounds pretty beaten up, huh? It remains to establish a university, where they will train the profession. The reality is that more and more businesses and organizations are in social networks. Closer to the people to greet each person. Many do it clumsily, so you have a chance to become a specialist in SMM. Occupation fairly new, fashionable and perspective.

3. Learning and Teaching Online

If you have a head knowledge that how you think it would be nice to share, you can organize online training and teaching, for example, via Skype. Educate people can be quite different directions. From ways to five minutes to cook a cake, to how to grow cacti on the windowsill. Really a lot of options. To start this kind of business you only need to know how to use the Internet and be able to shoot video and photos without a cluttered skyline.

4. The trading platform

Pretty common pattern when you create an online marketplace where users can post their own products. Bright (and unattainable) example - avito.ru. Make a popular site (easy to say), collect users who are ready to sell anything and take with them a percentage. Most of the niches occupied, so you have to string up, to come up with something unique.

5. Crowdsourcing

Crowdsourcing - is to use the crowd to solve certain problems. You can sponsor a such a crowd and helping small businesses solve certain tasks. The most banal, collective efforts can generate slogans for companies, logos, names and so on. Such services in advertising agencies are quite expensive, and a crowd of people can do it quickly enough and a lot cheaper. Here again there is a question about choosing a niche.

6. Creating niche sites and blogs

If the school you are good enough learned the Russian language and are able to write a decent 5-6 paragraphs of text, you can look in the direction of creating your own website or blog. There's a caveat. The narrower the niche of your site, the faster it can become popular. Of course, everything depends largely on you, on your abilities. If you are a spice in some area, you can create on this site and spread the competent materials on the subject. Your site or blog can be a good asset on which you can make money is quite comparable to the salary of the office. Be an authority in your niche, and advertisers will not keep you waiting.

7. Internet advertising agency

Advertising on the network, you can buy and sell. If you have enough money, you can try to organize an advertising agency that can trade online traffic. If you can attract advertisers to its network, the site for advertising will catch themselves.

8. Consultant online reputation

Any transgression of the company may lead to a rather sad consequences. Especially now, when the network so many people who can manage the opinions of the crowd. Long enough to have laundered and then from the negative, which is poured out on business by multiple users. You can become an expert on reputation management in the network and ensure that the Company only write positive reviews. This is quite an interesting job that requires creativity and share a lot of time. You can go on the reverse, and position itself as a "bad reputation will provide your competitor." The choice is yours.

9. Mikrozadaniya

This idea comes from Fiverr.com. It is a platform that allows people to earn money performing any pieces. If you know a good five, it is for a small amount you can offer yourself as a singer serenades. Someone is sure to take advantage of your service. You can come up with completely different tasks and a completely different scenario. How to earn? Whether you acted as a performer on such a service, or organize a similar service in a particular niche. Yes, yes, yes, all again rests in a niche. Now all the fierce competition.

10. Freelance

Hopefully, this item does not need to explain. Find the freelancing sites, register, take tasks performed. That's just the problem is that you need something to be able to before you offer your services.

11. Itineraries

The farther into the forest, the prevalence of becoming a nomadic life. A lot of people are engaged in travelivingom (life in traveling), while zarabytyvaya money online. As a variant of the earnings - the creation of travel writing as you move through the world. Start your own blog, upload photos, share information on how to stay in cheaper or buy a plane ticket. Monetize it can be contextual advertising, banner, but if you're lucky, you'll be under my wing can take some travel agency that will provide publicity for your accommodation and tickets. Enough difficult option, but then you really born for this?

12. Blogs as a Service

Blog can be not only personal, but also corporate. However, the companies are not always the resources to run their corporate blog. If you have writing talent, you can invite them to blog for them. Getting paid for it, money for free travel or other bonuses to employees. There also can be bolted and maintenance services site.

13. The Ghost Writer

The topic of writing betrays through our whole list of ideas. You are lucky if you are able to state the thoughts and write long texts. You can offer their services to those who are tired of conducting their websites and blogs, but wants to keep his face and brand. You can write to them, so that this one does not have guessed. A challenging job, thankless. But it can be quite money. By the way, there may be difficulties with the portfolio, because usually those for whom they write ghost writers point to the point of non-disclosure agreements. You simply can not prove to anyone that here is this beautiful text was written by you.

14. Create a resource for teachers

You can create resources not only for teachers, where you can store all sorts of manuals and notes. You can also try to walk on other less common specialties and create thematic resource, such as plumbers.

15. Coaching

Feeling a psychologist? You can try to do coaching and helping to solve other people's problems via Skype. Well, damage or remove the photos. Although, that's another story. People are always looking for advice, but can not always ask it from relatives and friends. Offer them your services, smile at the camera and humanity will turn to face you. Well, if not, then you no through Skype does not spit in the face.

16. Copywriting and sale of content

If you break the writing in your blog or on your website, you can write on any topic of interest to you and to sell their writings. This is called copywriting. Although not the oldest profession in the world, but she also has a place to be, especially in an era of rapid prosperity of the Internet. Good copywriters receive 600 rubles per thousand written characters without spaces. On the day you can write 5 to 10 000 characters. Total earnings have from 3 to 6 000 thousand rubles a day. But there is one "but." Such money is only top-end guys. Do you want to get to the top? Learn, develop, train, and every day will be a vertex closer and closer.

17. Edit

A good writer is small, and even fewer good editors. If you are from the second caste, then you are lucky and you can go, for example, the exchange of copywriting as an editor. You will correct errors would-be hacks, and make money in the family budget.

18. Marketing for websites

You know how to promote the products in real life? Then your skills will be useful in the promotion of sites. One need only read a little about the features and is already trying to make in this field.

19. Sales of electronic books

You can write a very interesting book that will help solve a problem people. And instead of going to the offline publishing, you can make an e-book and sell it online through a specialized library. Many dream about it, but achieve success and fame only a few.

20. Personal Internet Assistant

Do you like helping people? You can become an online concierge and address through a network of all the problems that can be solved remotely. Sounds Innovative? On the plates had also dreamed of, while the market has not appeared aypad.