Follow 8 simple rules Sales
Sellers are not born, they become. And judging by the fact that each of us has a bad experience with vendors, many of them are not out of love for the art of sales.
Those who trade only on duty, did not focus on the process and the result. Hence, there is the eternal confrontation seller and the buyer, one wants to sell and the other does not want to sell him.
But those sellers that love their job, know that the sale - is a fun and exciting game, when to play it by the rules. What do you think, who sets the rules? - That's right: the one who pays. But everybody wins. Want to sell effortlessly? Follow 8 simple rules of sales.
Sales Rule №1. Use the first move
You as the seller has an invaluable advantage of the first move, and the initiative to communicate with the client it should come from you. As soon as the visitor entered the store, let him know that he - Your welcome.
Buyer enough 7 seconds to decide whether you can be trusted. Remember, you never get a second chance to make a first impression. Your respect for the customer is manifested in everything: how you look, how to stay and talk.
Sales Rule №2. Do not judge a buyer
Every client deserves to be respected and served at the highest level. The habit to assess the buyer of his appearance can be expensive. As said Harry Friedman, a fan wonders whether the visitors will make a purchase. A professional knows that they buy, it's only what and how much.
The visitor can be pleasant or unpleasant, but whether it will be the buyer, it depends on you. When a customer does not like you, decide what is stronger: love or money do not like the client.
The buyer is sure that he is always right. Your experience, certainly tells you otherwise, but think about how much money you can lose, proving him wrong client? And is your task to judge and not to serve the customer?
Sales Rule №3. Think like a customer
In order to provide the best service, you should start to think like a customer. It's just because you are buying for yourself, too. What do you expect to communicate with the seller? Careful attention to your problem and options to solve it, is not it? Your customers want the same.
When you start to think like a customer, you will act as a client, and it will help you to overcome the resistance. Tirelessly ask yourself the question: "What and how can I do better if I do the maximum for each customer?" The same question you can address your customers see - he will not leave them indifferent.
Sales Rule №4. Help to buy, not sell
Customers whose expectations are not met, you had to come back. You might argue that the buyer does not know what he wants. And there is. Therefore it is very important to give the visitor enough time and attention in order to understand their needs. When a customer sees your sincere desire to help, it opens in front of you.
And do not try to cheat or lie, the customer always feels deception. I would also like to warn you against excessive frankness: no spoken conspiratorial tone, "I will tell you a secret," should not be - it just alert the buyer.
Sales Rule №5. Speak the language of the client
Shines to the purchaser for his deep knowledge and pour professional terms - not the best way to impress him. None of us likes to look stupid. And the visitor is much easier to refuse to buy than to admit that he is something I do not know.
Is not it easier, selling paint, tell the customer that the cover is easily and evenly applied, odorless, dries quickly and keeps the color, instead of explaining chemical reactions and draw benzene rings?
Sales Rule №6. Respect the customer's choice
The customer can buy what your opinion is no longer fashionable or tasteless. The worst thing you can do - is to begin to sneer or to challenge the choice of the buyer. Categorical attitude toward the visitor with the position: "What you see in this?" Will bring you the benefits.
Not every visitor is looking for your advice and approval. Give the customer the freedom to fly as he wants and what he wants.
Sales Rule №7. Develop self-confidence
In order to help visitors to buy, you must be confident in the fact that the selling. Customers will not trust you if you do not have the inner strength that gives you what you look like, how well you know the product and are targeting in prices. Your confidence will convince buyers that they made the right decision.
Sales Rule №8. Give the customer the joy
Sales - is, first and foremost, the energy and emotion. Enthusiasm, openness and good mood - that's what gives the customer real pleasure of shopping. Most importantly, the visitor walked away from you in a better mood than come, no matter, he made a purchase or not. After all, a good attitude - this is what customers will remember the longest.
Sellers are not born, they become. And judging by the fact that each of us has a bad experience with vendors, many of them are not out of love for the art of sales.
Those who trade only on duty, did not focus on the process and the result. Hence, there is the eternal confrontation seller and the buyer, one wants to sell and the other does not want to sell him.
But those sellers that love their job, know that the sale - is a fun and exciting game, when to play it by the rules. What do you think, who sets the rules? - That's right: the one who pays. But everybody wins. Want to sell effortlessly? Follow 8 simple rules of sales.
Sales Rule №1. Use the first move
You as the seller has an invaluable advantage of the first move, and the initiative to communicate with the client it should come from you. As soon as the visitor entered the store, let him know that he - Your welcome.
Buyer enough 7 seconds to decide whether you can be trusted. Remember, you never get a second chance to make a first impression. Your respect for the customer is manifested in everything: how you look, how to stay and talk.
Sales Rule №2. Do not judge a buyer
Every client deserves to be respected and served at the highest level. The habit to assess the buyer of his appearance can be expensive. As said Harry Friedman, a fan wonders whether the visitors will make a purchase. A professional knows that they buy, it's only what and how much.
The visitor can be pleasant or unpleasant, but whether it will be the buyer, it depends on you. When a customer does not like you, decide what is stronger: love or money do not like the client.
The buyer is sure that he is always right. Your experience, certainly tells you otherwise, but think about how much money you can lose, proving him wrong client? And is your task to judge and not to serve the customer?
Sales Rule №3. Think like a customer
In order to provide the best service, you should start to think like a customer. It's just because you are buying for yourself, too. What do you expect to communicate with the seller? Careful attention to your problem and options to solve it, is not it? Your customers want the same.
When you start to think like a customer, you will act as a client, and it will help you to overcome the resistance. Tirelessly ask yourself the question: "What and how can I do better if I do the maximum for each customer?" The same question you can address your customers see - he will not leave them indifferent.
Sales Rule №4. Help to buy, not sell
Customers whose expectations are not met, you had to come back. You might argue that the buyer does not know what he wants. And there is. Therefore it is very important to give the visitor enough time and attention in order to understand their needs. When a customer sees your sincere desire to help, it opens in front of you.
And do not try to cheat or lie, the customer always feels deception. I would also like to warn you against excessive frankness: no spoken conspiratorial tone, "I will tell you a secret," should not be - it just alert the buyer.
Sales Rule №5. Speak the language of the client
Shines to the purchaser for his deep knowledge and pour professional terms - not the best way to impress him. None of us likes to look stupid. And the visitor is much easier to refuse to buy than to admit that he is something I do not know.
Is not it easier, selling paint, tell the customer that the cover is easily and evenly applied, odorless, dries quickly and keeps the color, instead of explaining chemical reactions and draw benzene rings?
Sales Rule №6. Respect the customer's choice
The customer can buy what your opinion is no longer fashionable or tasteless. The worst thing you can do - is to begin to sneer or to challenge the choice of the buyer. Categorical attitude toward the visitor with the position: "What you see in this?" Will bring you the benefits.
Not every visitor is looking for your advice and approval. Give the customer the freedom to fly as he wants and what he wants.
Sales Rule №7. Develop self-confidence
In order to help visitors to buy, you must be confident in the fact that the selling. Customers will not trust you if you do not have the inner strength that gives you what you look like, how well you know the product and are targeting in prices. Your confidence will convince buyers that they made the right decision.
Sales Rule №8. Give the customer the joy
Sales - is, first and foremost, the energy and emotion. Enthusiasm, openness and good mood - that's what gives the customer real pleasure of shopping. Most importantly, the visitor walked away from you in a better mood than come, no matter, he made a purchase or not. After all, a good attitude - this is what customers will remember the longest.
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