10 most unusual company rules Zappos

Online shoe store Zappos, which grew over 10 years from a company with an office in the bedroom in a multibillion-dollar corporation, is considered to be in business with corporate culture №1 in the world. Western leaders and managers when they want to describe the style of business, honed on the power of corporate culture often say all sorts of expressions such as «Zappos-like» or «Zappos-style».
And really - I read a lot of books about the construction of the interaction of the atmosphere within the company, and all of them put Zappos as an example and role model. And the books are full of examples of the special rules, laws and customs of the corporate atmosphere of the giant shoe that really surprised. That, in my opinion, the 10 most interesting ones:

1. When you receive a job offer from the applicant does not require a story about his achievements in the same place of work. On the contrary, he is asked to talk about their mistakes, to tell the story of life. The interview is more like a meeting in the "Lonely Hearts Club" - in a small room decorated in the grand style, the music, there are tables with drinks and refreshments. HR-managers and applicants are free to move and communicate in the mode of reception.

2. After hiring all employees must pass a four-month training course. Applicants study the history of Zappos, together go hiking and traveling. Every employee from the janitor to the CEO should be two weeks to work in the call center "on the phone" - in order to better understand the company's customers.

3. On the first day of the training to all candidates company offers to pay $ 2,000 if they refuse to work immediately in Zappos. According to statistics, it goes one.

4. The company carefully maintains and develops the unusual atmosphere in the office. Each employee can arrange your work place as he wants. Some arrange the tables in the real minimalism, others put in the office of the bed and sleep on it in moments of fatigue - creative employees no limits, on the contrary, the company pays for repairs. The office can be found Zappos walking robots offering popcorn, golf course and much more. That's one of the photos of the company's office.

5. Anyone can visit the office of Zappos, located in Las Vegas - it needs to make an excursion to the site. Even if a tour is written only one person behind it is still a special bus will be sent directly to the aircraft (it happened once). The office can be photographed and to touch anything, you can communicate with all employees and go to all rooms. You can even look to the CEO Tony neck. All visitors to the office for a few hours become employees of Zappos and can feel at home.

6. When you enter the internal network from Zappos employees is asked not only login and password. On the photo also appears every employee, randomly selected from a database - you need to enter his name. Of course, in case of an error the employee still gets into the network, but within the company conducted its own rating of knowledge of employees.

7. All employees can express their vision of corporate culture, to talk about his life in Zappos, share stories. All the stories fall into a special book «Zappos Culture Book». This book can get for free, anyone - the company will send you by mail. For a book to write an email to ceo@zappos.com. Yes, you read that right - a postal address CEO Tony neck. Incidentally, I wrote him a letter and spoke with assistant Tony, Stephanie. Stefan said that is a small group of "post Ninja" Tony, because Neck day comes more than 2,000 letters, and he no longer cope. Of course, my copy of the book I have already sent.

8. The company offers its suppliers and partners to the special web service that allows you to keep track of everything financial and logistical performance of the company. Suppliers see the sales data, load warehouses, shipment of shoes and more. This creates an atmosphere of complete openness incredible confidence - not in vain in the queue to enter into contracts with Zappos cost tens of brands.

9. On the table every employee has a set of cards that offered to send buyers shoes. Employees Zappos customers just want a pleasant journey, interested in the quality of shoes and asked about possible problems.

10. Employees are trained call-center to give maximum information on any issues and to be as useful as possible, regardless of concerns the question of the shoe or Zappos. Once Tony Hsieh joke called the support of his own company, slightly drunk voice call operator her address and asked where he could close order a pizza. Five minutes later, he had a few addresses and phone numbers of pizzerias.
Indeed, Zappos - a company with amazing corporate culture, and its features are not limited to the list above - these "chips" hundreds, if not thousands. No wonder that in November 2009, Zappos was bought by Amazon for $ 1.2 billion. Experts say that the computer giant was interested not so much online store selling shoes, as an opportunity to join the corporate culture №1 in the world.

7 rules of life that is worth living

Rule one: Never allow others to indicate how you live.

Not your parents. None of your second half. Neither your children. By controlling your life, you can avoid the interference of others, but the final decision should be yours only. This means that the choice of profession, relationships with people, your religion and way of life will be determined only you and no one else.
This rule is particularly relevant when you begin to overcome doubt. Do not let doubt become your weakness, which will benefit other people.

Rule two: Do ​​not let yourself get attached to things.

The world is filled with junk. Do not let trash obstruct the way to something important. If you start to get attached to things, you stop to manage their lives. Ask yourself if you need to catch up with his dream of tomorrow will have to drop 90% acquired, you can do it easily? If you hesitate, then perhaps you are not able to manage their lives because of this his weakness as an attachment to things.

Rule Three: Wield money. Do not let money rule over you.

Money - a tool with which you can manage your life. You can use the money to provide facilities for the opportunity to pay attention to the important work of education and training. But if you live paycheck to paycheck, it means that the money is controlled by you.
Here are a few goals that you can put yourself to learn how to manage money in your life:
• Set the amount of the estimated annual expenditures.
• You must spend less than you earn.
• Be able to, if necessary, to significantly reduce their costs.
Financial freedom does not mean that you can buy everything that you would either want, or to live in luxury. This means that the money - it is a tool with which you manage your life, not what prevents to manage it.

Rule Four: You need relationships with others.

You know people who can not bear the loneliness? They get rid of one unsuitable due only to start another such inappropriate.
Why? Because they are very dependent on other people. They can not exist without emotional and possibly financial support.
In any relationship, you have to be a person that will be in the foreground. This means that you can enjoy some relationship, but you do not have to do them end in itself.
What are your goals and the ability to control their own lives should be formed to relationships in which you are entering. It's amazing, but when you do so, then your relationship is becoming stronger and more intimate because they have no jealousy and sense of ownership.

Rule Five: Never change his mind, depending on other people's opinions.

"You can divide the food among people, but everyone has to digest it myself", - said Howard Roark from the movie "The Originator".
Manage your life - it means to be the master of his views. This means never agree to anything without thinking and deciding for themselves what it really is true. Everything in life Argue critically. You are surrounded by so many thoughtless thoughts that try to thrust you right in the head, and, most likely, it is sometimes possible.

Rule Six: The whole thing is lacking to you, you can learn.

Never assume that something in this life you can not afford. People just say no, you are not smart enough willpower, physical force or charisma to do something worthwhile? Do not pay attention to them. You said yourself that you have no talent? Do not pay any attention to themselves.

Rule Seven: The purpose is generated based on your creative skills.

You want to know what the purpose of your life? Everything is very simple. Pull the front of the hand and squeeze them. Then take a look at them. That is your purpose and means of promoting it.

Production of crushed stone and colored decorative crumbs

Colorful decorative gravel and aggregates are used in landscape design, to create a favorable climate in terrariums and aquariums. Production of colored gravel and chips is quite profitable, as unpainted option - feedstock - is much cheaper than the final version.

The raw material used rubble marble, granite or marble chips, or as gravel or sand.

The main consumers:

Individuals who use a building stone for the arrangement of adjacent territories;
public organizations and services for the decoration of the city landscaping lawns and flowerbeds;
companies that perform specific work on the creation of the landscape;
Organization of funeral services, operating arrangement cemetery plots;
pet owners who buy colored gravel and chips for natural climate aquariums and terrariums;
owners of pet stores everything for a spectacular setting.
The technology of manufacture of colored gravel, decorative crumbs

The macadam is suitable as a raw material fraction of 10 to 30 mm, and for imparting color can be used various paints, and various binders. The principle of manufacturing products does not involve any complicated operations that result get enough demand in modern construction material for the creation of landscape design - multi-colored stone.

1) It is assumed purchase specially selected raw stones middle fraction in the range of 10 to 30 mm. When buying a particular fraction of rubble is not necessary to further its sorting. The material is stored in a silo, where necessary, as it is shipped with the purpose of painting. To use the batch shipment shovel. Storage rubble without cover is not recommended, as the clogged pores of the stone, and suffers the quality of painting. For applying the paint is necessary to provide a clean and dry surface material. Assuming the volume of transport, which is often carried out by KAMAZ, the one-time supply of the goods equal to the amount of about 14 m (10 m3).

2) Delivered rubble or chips are placed into the hopper for the painting, which can perform the function of a concrete mixer. If the standard volume is 0.7 cube mixers, and it is not filled to the brim, and a little above half the rubble occupies approximately 0.5 cube. In one container to the material is added to the paint. To get 2 tons of finished material for a change, a concrete mixer must fulfill three cycles. Reducing the amount of raw material loaded into the mixer is inappropriate: profitability has declined, as to produce the same volume of finished products require more cycles of the cement mixer. In practice it looks as follows: 0.2 cube need to run 6 times to get the result of 2 tons (in this case a cube gravel / aggregate is 1.41 m).

3) Next phase begins painting rubble or crumbs. Start time mixers is no more than 15 minutes. Upon completion of the coloring material must dry by using, for example, a gas gun.

4) Further, if used, for example, granite chips, then it is sieved through a vibrating screen. Ideal to use a sieve with a tray.

After staining every stone must have a uniform color and be clean. If we compare the normal and painted rubble, the difference is as follows: a ton of painted color - 22-24 thousand. Rub., And a ton of unpainted - 1000 rubles. Of course, the buyer will carefully analyze the quality of the products, so avoid negligence in drying technology unnecessarily.

5) Ready-colored gravel or decorative crumb warehoused, using for this purpose the same bunker for the storage of raw materials. About storage of expensive products without packaging and protective coating can be no question. His packed in dry and clean.

6) Packaging. Conventional packaging - bags intended for cargo from 5 to 20 kg. The packaging process is done manually and with the assistance of an auxiliary tool (shovel). Filled bags zarubtsovyvayutsya using Stitching mechanism.

Equipment for the production of colored gravel and decorative crumbs

Production of multi-colored gravel does not require a large capital investment, if used ready-made raw materials.

The equipment includes:

Bunker №1 (for raw materials);
concrete mixer (for painting);
vibrating (for screening);
Bunker №2 (for finished products);
a device for sewing bags.
Equipment is selected with the maximum efficiency and lowest cost.

Two hopper for bulk materials with a capacity of 10 m3 will cost 300 000 rubles; Mixer domestic production - 200 thousand rubles; vibrating - 40 000 rubles; Stitching device (preferably Belgian) - 40 000 rubles.

The above set of equipment for the manufacture of colored gravel is designed for a product in a volume of 10 m3 per shift. On the basis of spaciousness mixers, for example, the brand Prof-BS700, produce 0.7 m3 of production for a quarter of an hour, and the drying time of each batch of about 5 minutes to get more fail.

Accessories and consumables

For dyeing dye and stone requires at least two shovels, designed for the shipment of raw materials into the mixer, out of it - in a shaker, and then - in a product silo. If the cost of a shovel about 300 rubles, four shovels will cost 1200 rubles.

Since paint binders may be different, and the prices are different. Most likely, you will have to experiment with the dyes to find the best option for your business for the production of colored decorative stones.

Painted gravel or grit is packed in 20 kg per bag. Thus, the monthly need about 2 000 bags worth 9000 rubles a month.

                  Follow 8 simple rules Sales

Sellers are not born, they become. And judging by the fact that each of us has a bad experience with vendors, many of them are not out of love for the art of sales.

Those who trade only on duty, did not focus on the process and the result. Hence, there is the eternal confrontation seller and the buyer, one wants to sell and the other does not want to sell him.

But those sellers that love their job, know that the sale - is a fun and exciting game, when to play it by the rules. What do you think, who sets the rules? - That's right: the one who pays. But everybody wins. Want to sell effortlessly? Follow 8 simple rules of sales.

Sales Rule №1. Use the first move
You as the seller has an invaluable advantage of the first move, and the initiative to communicate with the client it should come from you. As soon as the visitor entered the store, let him know that he - Your welcome.

Buyer enough 7 seconds to decide whether you can be trusted. Remember, you never get a second chance to make a first impression. Your respect for the customer is manifested in everything: how you look, how to stay and talk.

Sales Rule №2. Do not judge a buyer
Every client deserves to be respected and served at the highest level. The habit to assess the buyer of his appearance can be expensive. As said Harry Friedman, a fan wonders whether the visitors will make a purchase. A professional knows that they buy, it's only what and how much.

The visitor can be pleasant or unpleasant, but whether it will be the buyer, it depends on you. When a customer does not like you, decide what is stronger: love or money do not like the client.

The buyer is sure that he is always right. Your experience, certainly tells you otherwise, but think about how much money you can lose, proving him wrong client? And is your task to judge and not to serve the customer?

Sales Rule №3. Think like a customer
In order to provide the best service, you should start to think like a customer. It's just because you are buying for yourself, too. What do you expect to communicate with the seller? Careful attention to your problem and options to solve it, is not it? Your customers want the same.

When you start to think like a customer, you will act as a client, and it will help you to overcome the resistance. Tirelessly ask yourself the question: "What and how can I do better if I do the maximum for each customer?" The same question you can address your customers see - he will not leave them indifferent.

Sales Rule №4. Help to buy, not sell
Customers whose expectations are not met, you had to come back. You might argue that the buyer does not know what he wants. And there is. Therefore it is very important to give the visitor enough time and attention in order to understand their needs. When a customer sees your sincere desire to help, it opens in front of you.

And do not try to cheat or lie, the customer always feels deception. I would also like to warn you against excessive frankness: no spoken conspiratorial tone, "I will tell you a secret," should not be - it just alert the buyer.

Sales Rule №5. Speak the language of the client
Shines to the purchaser for his deep knowledge and pour professional terms - not the best way to impress him. None of us likes to look stupid. And the visitor is much easier to refuse to buy than to admit that he is something I do not know.

Is not it easier, selling paint, tell the customer that the cover is easily and evenly applied, odorless, dries quickly and keeps the color, instead of explaining chemical reactions and draw benzene rings?

Sales Rule №6. Respect the customer's choice
The customer can buy what your opinion is no longer fashionable or tasteless. The worst thing you can do - is to begin to sneer or to challenge the choice of the buyer. Categorical attitude toward the visitor with the position: "What you see in this?" Will bring you the benefits.

Not every visitor is looking for your advice and approval. Give the customer the freedom to fly as he wants and what he wants.

Sales Rule №7. Develop self-confidence
In order to help visitors to buy, you must be confident in the fact that the selling. Customers will not trust you if you do not have the inner strength that gives you what you look like, how well you know the product and are targeting in prices. Your confidence will convince buyers that they made the right decision.

Sales Rule №8. Give the customer the joy
Sales - is, first and foremost, the energy and emotion. Enthusiasm, openness and good mood - that's what gives the customer real pleasure of shopping. Most importantly, the visitor walked away from you in a better mood than come, no matter, he made a purchase or not. After all, a good attitude - this is what customers will remember the longest.

       How to open a gym with fast payback

Initial investments 362 000 - 412 000 rubles

Healthy lifestyle is becoming more popular, and the demand for gyms, fitness centers and recreation complexes increases. A good range of exercise equipment in his apartment, in comparison with the subscription price of the hall, pays off for years, take up much space, and is rarely used, so that the gyms as the most affordable form of health services are needed everywhere. If you are thinking: how to open a gym and whether to undertake the project, do not hesitate: the need for gyms over time will only increase.

How beneficial to the gym?

The common belief - a sports business is profitable, but requires large initial investments and pays no earlier than 1.5 - 2 years. We will try to find ways to reduce the amount of start-up costs several times and reduce the payback period without affecting the quality of services.

Choose a room
How can equip any room in residential district, on the basis of the actual requirements of the mass market? We start from the range of services required for the maintenance and promotion of health, which can provide, without having any special features.

Place
The best place to start improving business - the sleeping areas of the city. In one hall for 15 000 of the population can count on a solid income, and if the hall falls between 30 and 000 people, and the business development opportunities. Other factors (in addition to height and floor space) is determined not matter. Active people will find the way to you, and poured beer citizens to exercise equipment and not drag force.

Area
Area must be at least 2x2.5 m (5 sq. M per unit) plus 25 - 30 square meters. m in the shower and dressing room, plus a 15 - 20 square meters. m in the massage room. With a minimum set at 8 simulators, plus two free places for training with weights out of 90 - 100 square meters. m. Of course, no shower just did, the need and associated communications - hot and cold water, drain.

If there is no hot water, lay another 10 square meters. m in the boiler room; boiler is required not less than 180 liters. Power of the boiler 5 kW, so that when the "hot self-supply" will require even reinforced wiring.
Ultimately, beyond the minimum floor area of ​​100 square meters. m.

Ceiling height
The ceiling height in the room for the gym plays a pivotal role. It should be at least 3.5 meters, otherwise it is very difficult to ensure proper air quality. Meet the recommendation - 3 m, it fails in physics. People sweat on the equipment. To solve the problem of increased ventilation can not - in the gym are contraindicated drafts.
In the basement, oddly enough at first glance, the ceiling may be lower. The basement is not warmed by the sun, and there at the same power ventilation air circulation will be more intense.
Finding suitable premises and the pre-agreed lease sooner immediately calculate the next gym. The business plan must begin not be before the issue is resolved with the staff.

Staff
For the gym, in general, we need a minimum of three staff positions: manager, trainer and masseur. Administrator Options at first you need to take. Trust at the start of cash receipts even totally reliable person too risky.
Instructors from a masseuse better combine (massage mass consumer demands not often) and take the hour; perhaps more, that at least one third of the working time of someone other than you, working with visitors. The point is facilitated by the fact that the largest attendance halls falls on a weekend, and potential candidates for the position will have free time to part-time work.
Of course, the instructor must be an athlete, able to massage and to provide medical assistance if needed. But the main requirement to it - mental toughness. The trainer must be self-controlled, even if some charming lady throwing significant looks and frankly shows seductive lines of the figure.

If you do not have a trusted companion sporty, you need to think about who to invite to work. In order of preference can be seen a sequence:
Physical education teachers from neighboring schools. Whatever the media or exaggerated "school scandal", for the most part fizruki - people are quite reliable. They have professionally trained management team, in the process of getting trained massage teacher education and the basics of medicine. And they have enough free time on weekdays, as well as in a normal school fizruk at least two of them, you can immediately establish a permanent presence in the hall instructor. Another important point: teachers salaries are not spoiled, and have a chance to negotiate inexpensive.

Former soldiers of the armed forces of power: the infantry, paratroopers, marines, special forces. In principle, they are in no way inferior to teachers, but many people smoke, and smoking instructor once and for all destroy the reputation of the hall.
Professional athletes mediocre. The same can be all that you need to work, but some sports career termination generates moral emptiness and even hidden mental disorders. Before inviting such a man, make sure he had not lost interest in life.
Collusion with the instructors, you can figure out how much it costs to open a gym favored by room. While we calculate the one-time costs.

Equipment
The main costs will be spent on the purchase of exercise equipment, sports equipment and inventory. All of this "iron" is not cheap, so immediately we watch ads of brand b / y.

Elite fitness centers for the sake of prestige often forced to update the park simulators. There was a widely advertised novelty - you need to buy it, otherwise fastidious wealthy clients start to wince with displeasure. There is a direct analogy: "cool" bigwig will not drive a car 4-5 years ago, and his "merci" or Audi has run and run. Customers also for used sports equipment is not dense, so do not sell it zhadnichaya, especially since it has long paid for itself.
So, putting the purchase of equipment 200 000 rubles., You may well be able to search out:
Two mechanical treadmills.
Two motor bike too.
One or two integrated simulator with counterweights - "Delta", as they are called, although they can download not only the deltoid muscle.
Perhaps one cardio.
Bars with a set of pancakes and stand.
4-6 benches, a couple of sets of dumbbells, expanders and so on.
In the sleeping area of ​​the middle class room with one of its facilities, "slope" immediately attract customers. Maybe used equipment have somewhere tint, bust, adjust and lubricate the mechanics, but this work is surely worth the extra 200 000 - 300 000 rubles., That would have to shell out for an entirely new.

Repairs
Let us consider the most difficult to start the case: how to open a gym in the basement. Other options cost less the initial cost, but more expensive then regular rental.
The most important thing when looking for a suitable cellar - possibility to equip the drain for the shower and toilet. Facilities without a shower - is nonsense and is doomed to failure. With the strengthening of wiring problems in the basement will not be: the house next to the switchboard.

Another important point - the floor. Firstly, it must be warmed and softened. Secondly, to make a dielectric, non-conductive. Only then the basement can be deduced from the "electric" category rooms with increased risk or particularly hazardous in areas without heightened risk, and there lay the wiring for 220 V.

We solve the problem of sex is simple: concrete screed lifted until the monolith is placed PVC moisture insulation with overlap of 15 cm and 10 cm bloat on the walls. Then, expanded clay backfill stacked glued laminated board (puff) DSP - foam plastic - decorative chipboard, and the floor is ready. In the field of training with weights should be further put mats, otherwise it will have to puff frequently change.
For repair and equipment is better to hire, through the chief engineer of the local public utilities, their own team. So it will be easier to solve the issue with the RECs on the reclassification of the room.

Documents and records
There are no special permits or licenses to own gym required. Suffice ordinary registered as SP. You can register to entrust a law firm, they are now a lot of the good and services of this kind are inexpensive: 6-12 thousand. Rub. depending on the region, including legal costs. But on their own account is easy.

But if you plan on passing and sell special food with the drugs for bodybuilding, do not be tempted to paint wrap 100-300%. To the official, institutionalized trafficking require a lot of expensive and troublesome issue, license, special permit.
It is better to negotiate with the supplier about opening your shop, or sign a dealership agreement. Then you will be legalized immediately, and will only hang on the wall a framed copy of the license.

Business plans
So we figured out how to open the gym. The business plan for the integrated and generalized figure was not so difficult, but specific numbers should be, of course, to clarify the knowledge of local conditions.

Likeness up cost 412 000 rubles. single, current 816 000 for the first year, only 1.228 million rubles. And what would be the receipt and return?
We put our 10 training places will be an average weighted by 50% at the 10-hour working day. Then - 50 hours per day. This is with the stock, the average value for the budget rooms - 60 hr. / Day.
80 rub. / Hour workout or 3000 rubles. for a monthly subscription, even in remote areas are not considered excessive. Then we get 80h50h30 = 120 000 rub. / Month.
Regularly choose to buy tickets for the month; they must be given a discount at least 10%, that is, if we have to deal exclusively with the subscribers, the monthly get 108,000 income.
The initial investment will be repaid in 412 000 while for 3.8 months.
Monthly regular cost is 40,000 leases 20,000 salary and payment of accounts and 8,000 communal, total - 68 000; hence profitability - 158.8%.

Thus, using two tricks: used equipment and accommodation in the basement, we have received an impressive economic performance.
But, of course, the founders of the case should be the athletes themselves and optimistic. The main condition of attendance training hall - his owner, cheerful and charming burly.

Books that teach influence people

In the world there are thousands of books of psychology, but only some of them actually taught impact of these is not so easy to understand, because they came to us literally from another era and were written for a very different people.

We have compiled a list of the most modern books on psychology, which explains in simple language how to take relations with other people under his control.

1. Robert Cialdini "Psychology of influence"

The book "Psychology of influence" is recommended as the best textbooks on psychology, conflict, management, both Western and our psychologists. The book by Robert Cialdini circulation exceeded half a million copies. She captivates readers easy and interesting style, as well as effective submission. And it is a major project in which on modern scientific analyzes mechanisms of motivation, understanding, information and skills to make decisions.

2. Victor Vasiliev "White Paper"

The book is about how to change - fast, easy, and staying in the comfort zone.
The system, developed by the author, is designed to save people from the impact of life scenarios, programming the behavior and find true freedom reactions. In this book the reader will find specific methods, which will open to him the reasons for his actions, as well as tools to change them. The fate of each of us is largely determined in early childhood, but in adulthood, it may be understood and controlled by man.
This book will open your eyes to your life.
If you decide to change, then this is the book should be read in the very first.

3. Timothy Leary, M. Stewart "Technology changes in consciousness in destructive cults"

What motivates people who go into a sect? How to live after the fall there? How to live after leaving there? Do go there at all? We are skeptical raises an eyebrow when we tell another horror story about a great-nephew of friends, to rewrite all the property in the sect, and think, How is it possible to buy into this. We are intelligent. We are safe. We will never become victims of these strangers with a fanatical fire in her eyes, the existence of which can simply be brushed aside.

Such thoughts - first mistake of those who then spends months of prayers, hard work, stress, and the race to enlightenment, which comes instead of a nervous breakdown, if not worse. That is why we leave aside the belief in their own invulnerability and understand which technologies change of consciousness used in destructive cults, it is desirable - in detail.

4. Eric Berne, "Games People Play"

This book successfully withstood many editions and published many millions of copies in many languages, is dedicated to professionally teach the reader to analyze the nuances of the dialogue, and help get rid of many behavioral and systems, interfering in everyday life. Initially, this work was conceived as an advanced textbook of psychoanalysis, but in the end the author has managed to present it easy and affordable to every language with bright and witty images.
"People who play the game," which became an international bestseller years ago, still remains one of the most popular books on psychology worldwide.

5. Karen Pryor "Do not growl at dog"

You will learn how to make the spouse once and for all stop grumbling; how to teach a three year old child to behave properly; how to explain to the cat, it is not necessary to climb on the kitchen table; as the chief coerce you to regularly raise salaries; how to improve their own performance in all activities - from sports to writing poetry.

19 ways to relax 5 minutes

Modern life in the big city is a mad cycle. Meeting, rush jobs, presentations, new orders, post office, "twitter", "facebook" - all must find time, no time, faster, faster, faster ...

As a result, at the end of the day we valimsya exhausted like a squeezed lemon, cursing his miserable life. Meanwhile, already it is proven that timely rest did not harm, but on the contrary - increases our productivity. To do this, not necessarily a lot of time or expensive equipment. We'll show you how to relax and just 5 minutes, wherever you are.

Food
1. Drink green tea. Herbal tea has an excellent relaxing effect. Green tea is a source of L-theanine, which helps get rid of the anger. Boil the water and brew the tea and take a sip - it only takes a few minutes.

2. Chocolate bar. Several slices of dark chocolate can help avoid stress and improve mood. Dark chocolate reduces the stress hormone cortisol and stabilizes metabolism. However, keep in mind that chocolate is not advisable to abuse.

3. A few tablespoons of honey. This product is not only a natural skin moisturizer and an antibiotic, but also reduces the arousal, that is an excellent remedy for anxiety and depression.

4. Eat a mango. Take a tropical vacation without leaving your desk. The juicy, fragrant mango contains a substance called linalool, which helps reduce stress. Do not worry about the juice, the current hand - it's worth it.

5. Chew gum. Menthol, or any fruit taste that much. This is a surprisingly simple and effective way to beat stress. Just a few minutes of chewing can reduce anxiety and lower levels of cortisol.

Inner world
6. Put your head on a pillow. There are days when the only thing we really need - a good, long sleep. Unfortunately, if you are at work, it is usually not possible. But if you have a pillow, then you are on your way to relaxation. Try to relax as follows: put the head on the pillow for a few minutes and imagine that it is like a sponge sucks up all your worries.

7. Meditation. No need to run away to the mountains, only a few minutes in a calm quiet place enough to reap the benefits of meditation. There are different meditation techniques that will make you feel relaxed and calm. Find a comfortable and quiet place, concentrate on your breathing and feel that all alarms are beginning to disappear.

8. Remember to breath. Is there an easier way to relax? Slow, deep breathing can help lower blood pressure and heart rate. For variety, try breathing pranayama. This yogic method involves first breath through one nostril and then the other, and is used to reduce anxiety.

9. Try progressive relaxation. Tense? Use the method of progressive relaxation to learn to relax in any situation. This method consists of phased selective napryazheniiyu training and relaxation of certain muscles.

10. Account ago. This is known to everyone, but it really works. Try several times to count forward and backward direction. Your brain is not to worry if it is not available figures.

11. Close your eyes. If you can close your eyes, it's all right. Just shut out the noise and chaos of the streets of the office for the protection tightly closed eyelids. It's an easy way to restore calm and focus.

Relaxation of body
12. Do yourself a hand massage. Of course, you can not use the services of a professional masseur at his workplace. But do yourself a hand massage is possible. Especially it will be useful for people who spend a lot of time at the keyboard. And if there is a little more than five minutes, then we can make a massage of the neck and even the back.

13. Try acupressure. Acupressure - Acupressure is, owes its birth to ancient Chinese medicine. This method is virtually painless and completely safe, with all applicable and easily accessible for the development of any person.

14. Ride on a tennis ball. Throw off shoes feet and ride a normal tennis ball. Had a fantastic impromptu foot massage. This is especially nice if you have to wear shoes with high heels.

15. Soak in cold water wrist. If you feel that explode, go to the bathroom and just soak yourself in cold water wrists and earlobes. It will quickly calm down and relieve tension.

The new environment
16. Stay alone. Not everyone needs a forest hut, but five minutes of solitude will help you gather your thoughts and clear your head.

17. Create a zone currently Zen. Find or create a special place for relaxation, where nothing and no one bothers. Maybe this will be a comfortable chair in the lobby or the secluded bench in the yard - the main thing that it was associated with peace and relaxation.

18. Look in the window. If you constantly refer to the TV screen or monitor, a five-minute contemplation of real life outside the window can cool your mind clear.

19. Get organized. Surrounding daily clutter can be a much stronger reason for irritation than you think. Chaos on the table is often a reflection of the chaos in my head. Remove all unnecessary, put things in order, and you'll see how beneficial it will work for you.