Business idea: Breeding crayfish.

People who once tasted the meat of cancer claim about its unique delicate flavor. The price per kilogram of cancers even before the crisis of this year amounted to about five hundred rubles, now it ranges from seven hundred to eight hundred rubles. At the same time Russia is not developed breeding crayfish on a large scale. Usually, people are engaged in the sale of hunted in their natural habitat cancers. This fishery has a negative impact on their natural populations is poaching.

Low competition and small starting investments in niche breeding crayfish attracts entrepreneurs.

Options crayfish breeding:

The development of the project and future earnings depends on the method of breeding crayfish.

The first option - the aquarium. Grow cancers is possible not only in the country but also within it. You will need a small room, which area will fit for the start of ten industrial aquariums.
Growing crayfish in the aquarium has some advantages over artificial ponds:
• Control of the pupils will be made much easier;
• Reduced feed consumption, due to the small volume of the tank (250 liters);
• Cancers grow for 3-4 months faster, thanks to the absence of wintering;
• It is possible to adjust the water temperature, which will soon grow offspring;
Aquarium for cancers has little resemblance to the fish for home aquariums. This frosted plastic container of the walls is not higher than one meter, but with a wide bottom. This aquarium is easier to care for crayfish, plus the fact it is convenient to clean.

Growing crayfish in an aquarium is faster than in man-made reservoirs.

The second option - an artificial reservoir.

This option will cost the entrepreneur cheaper aquarium. It requires a small plot of land outside the city, where you can dig a pond area of ​​60-80 square meters. The depth of the pond can be two or three meters, the bottom of the need to lay out the driftwood, stones to build a shrine might refuge.
Separately it is necessary to prepare a few small concreted pool which will contain the young. Together with adult livestock of small crustaceans can not contain, they can be eaten. The water in the pond change 1-2 times a month, and in the winter or catch livestock or insulated pond (crayfish can suffocate under a crust of ice).
Remember: Cancers do not tolerate heat, so it is necessary to build a reservoir in the shade.

Option with an artificial pond will require the entrepreneur lower costs.

The third option - crayfish breeding in the natural pond.

This is the cheapest form of breeding crayfish, for it will only be necessary to invest in livestock. However, there are a number of issues to be addressed entrepreneur. First, you need to choose the right body of water with a rocky bottom and clear water like ponds are not so much. The second and most important problem - the poachers who will not only steal your pets, but also to sell them much cheaper. They do not invest their money in their breeding. To fight them on the surface of the pond stretched network and set traps with bells and hired watchmen.
It should be noted that the control population of crayfish in the natural pond will be very difficult, more than thirty percent of individuals will die, others will grow slower than their relatives from the aquarium and artificial reservoirs.
Secure business from poachers help network and attentive watchdog.

Where to begin?

Before you start purchasing equipment and fry for breeding crabs should consult with experienced farmers. They do not tell you all the secrets, but a couple of practical advice from them certainly will slip. In addition, you can see for yourself what a farm.
Once you have received the information about the farm, you need to buy breeding stock. The ratio of males and females is generally two to one or three to one. You can buy them on the farm, is breeding crayfish. Experts will tell you about how to properly care for pets in the first months of their lives, how to avoid diseases and stress offspring.
Any business has to be registered according to current legislation, for breeding crabs will be enough IP. Code of activity concerns the breeding of domestic animals and sale of fish products, shellfish.

Types of cancers:

Before you start to breed crayfish need to determine their views.
• Australian cancer. It considered the most meaty, but it requires constant maintenance (ideal for aquarium). It feeds on small fish, forage, and herbs.
• Kuban cancer. It is a fast-growing species, but does not grow too large. The food is not fussy.

Sales market.

Concerning marketing, in principle, problems arise even money had from the start of production. Crayfish - a product that is always in great demand, and competition in the field of employment in the Russian unit, and when the extent of demand is difficult to call a competition rather cooperation. So wholesalers will appear immediately. For the further development of the market and the acquisition of regular customers, take into service restaurants and cafés - these are the customers, which guarantee a stable and regular income.

Also, it is urgent to sell its products on the farm breeding crayfish private consumers. In this direction a market good advertising campaign can be done by connecting the so-called "word of mouth", by giving positive recommendations of people you know their friends.

Actual sales will develop cancers in baths, saunas and brasseries. In these schools the consumption of beer with different snacks (especially cancers) has become a tradition, and hence, the demand for supplies will also be constant.

Thus, after establishing ways of product sales can generate a certain customer base, the demand of which the grown cancers will be permanent, and then you can judge the profitability of the business.

Finance.

Cancers to start breeding, you can catch yourself in the natural environment, or to buy from private hunters. Approximate cost of 1 kg of cancers in individuals is 100-200 rubles.

It is also necessary to purchase females live eggs for later launch in ponds for breeding. To get 1 ton of crayfish, ready for subsequent sales, necessary to have approximately 600 fertilized females. On the basis that each such female weighs about 160 grams, the subject of her calf can get about 80 kg of meat rachego.

For the calculation of the profitability of such facilities should be counted initial cost. They include the costs of starting the procurement of females - about 8 000, and current expenditure management, including the improvement of water bodies - about 180 000 rubles. Thus, the business start-up capital for the breeding of crabs is about 188 thousand rubles.

Given the fact that 500 female offspring are able to bring in the amount of about 13 000 individuals, and the weight of an adult cancers is approximately 300 grams, the total weight of litter size is 3.5 m. The market price of 1 kg of crayfish is 300 - 500 rubles. Accordingly, the total weight of litter gross profit amounted to 1 050 000 - 1 750 000 rubles, and net profit - 850 000 - 1 550 000 rubles.

Conclusion.

Business based on the dilution of cancers in comparison with other types of entrepreneurial activity, may, at the realization of simple activities to bring considerable profit, as it does not require large capital investments and start-reinforced effort. Breeding crayfish is considered to be a multimillion-dollar business - sales revenues cancers mind-blowing!

How stupid people get rich

The solid nature of the mind is more important: no successful person who does not have a strong character. Its presence is as important ingredient of success, as well as the mind. Strength of character can achieve goals despite obstacles and difficulties. It is the ability to work long and hard about what you consider important for themselves.

Recently, scientists have paid much attention to what qualities a person must possess in order to have achievements in the real world. Previously, much of the research was devoted to the study of the characteristics of thinking and intelligence of successful people. The result of research was the realization that success has nothing to do with the mind. On the contrary, it depends largely on the personal qualities of the person, such as strength of character and integrity.

While our society promotes the breadth of vision and a high level of education, success in real life basically provides the character of our personality. One of the important aspects of personal development is the understanding that the development of their talents and abilities requires a lot of time and effort.

And proved that if proud of his mind, it adversely affects the ability to cope with difficulties, which is a manifestation of strength of character.

An experiment was conducted with the students, who were given a feasible task for their age. After his performance of one group was praised for the mind, the other - for the hard work and perseverance.

Then the students were given a difficult task for the senior class. Those students who were praised for strength of character, have been working hard on a task, those children who are praised for ability to quickly despaired and stopped trying.

Finally was given another job at the same level of difficulty as the first, the guys who were praised for their efforts to improve their results by 30%, and those students who were praised for ability has been the result of the deterioration of 20%.

If we are proud and impatient, you can miss the most brilliant opportunities. Fight, trying to reach the top, and without having the strength of character, it is to be put back at the slightest difficulty.

Is there a connection between wealth and education? Biographies of the great inventors and entrepreneurs argue that education occupies not the first place in the list of factors determining success. It may be, or might as well, absent.

Education does not prepare us for the conquest of their place in the business world. Higher education must be provided that the person receiving it understands that it gives him, and what - no. For some professions diploma is required. Do you want to get to the doctor without higher education? But for most of us, education - is part of a powerful social stereotype.

Sometimes successful business owners note that many people who have received higher education, all too complicated. Highly intelligent people are prone to excessive analysis and are not able to make an independent decision; I do not know how to communicate their ideas clearly to others; often face extreme difficulties when it comes to doing business right.

Business success does not depend on complex theories, and the willingness and ability to give people what they are willing to pay.

How to make money on healthy eating: A Success Story

The founder of the project Easy Meal Vadim Malkin - a person with dual nationality, political strategist in the past, intends to create a network in Moscow mini-cafe, where it will be offered only healthy food. More recently, Vadim had problems with being overweight, but appealed to the holy faith nutritionists, and was able to achieve an optimum result. His cravings for healthy food, he decided to instill in employees and offices in Moscow, but too meticulous approach to the preparation of diets and selection of products more than once put the project on the brink of survival. Now Malkin said that much would be done differently if it starts all over again.

Film critic, a political scientist, entrepreneur

40-year-old Vadim was born in the Moscow suburb of Khimki. In 1994 he graduated from the Film Institute with a diploma "film critic-writer." In 1996 he got a job in the first sociological agency Russian Research, where, in his words, doing everything right, from technical support to the analysts. Sociology fascinated him, and he defended on this subject thesis at Moscow State University.

After the Russian Research, he went to work communications agency Burson-Marsteller, which has launched a project of the World Bank for the development of legal culture in Russia. Then there were the Federal News Agency (FAI), spin-doctoring, and he created the Agency for Strategic Communications, whose client was the party "Yabloko", funded by Yukos ... As you know, the history of the oil company ended dramatically and Vadim in October 2003, went to London, where until now He spends most of the time.

London's business did not go: the security of Russian companies do not trust the person associated with Yukos.

At Albion in 2003, he launched his first business - consultancy Russian Axis, which was to assist major Russian companies to do business in England. However, the idea was not particularly successful: the security of many domestic companies after the verification refused to cooperate with Vadim because of its connection with Yukos. Then he decided to change direction and in 2007 created the Transitional Markets Consultancy - Project who advised foreign companies in their activities in the markets of the former Soviet Union. In 2010, he graduated from the MBA program TRIUM, where he met future partner for Easy Meal, Petersburger Yuri Samokhin. By the time the advice Vadim tired, and he began to think about the real business.

You are what you eat

The idea came to Vadim Malkin, when he arrived yl London to Moscow, faced with the fact he did not know that you can have. Just because a healthy diet is not possible in most outlets catering capital and change their habits Malkin did not want to. He thought it would be interesting to run the project that delivers healthy food directly to your home or office.

Preliminary calculations show that the launch of Easy Meal in London would cost 15 million rubles in Moscow - 10 times cheaper.

Vadim said that for a long time to choose where to start a business: in London or Moscow. In the United Kingdom, according to preliminary calculations, the launch of the project costing 300 000 pounds. At the rate of 2011, when the decision to launch, the pound was worth about 50 rubles, that is, the English start would cost 15 million rubles. "This sum I did not have, and attract venture capital money I could not, and embarrassed," - says Vadim.

In Moscow the launch required 10 times less money - 1.5 million rubles. Choosing between London and the Russian capital, the partners decided nevertheless to start with Moscow. "Who would have thought I was fast, if you had to make the decision again. In London, it would be a more expensive, but safer ", - says Vadim.

Price start in Russia as a result has grown by 3.5 times

Firstly, the initial estimate increased by the fall of 2012, when the project was fully launched, more than three times - up to 5 million rubles. After several failures with partner restaurants in Easy Meal decided to organize its own production, it required additional capital expenditures. Secondly, to do business in Russia from London was quite difficult. Neither the preparation and control technology, or you can not try dishes.

Diet workplace

The essence of the project lies in the fact that the proponents of a healthy diet should choose his online Easy Meal dishes based on the ratio of calories and vitamins, proteins, fats and carbohydrates: every dish is accompanied by a list of ingredients and nutrients. And you can choose either a lunch or an entire program based on daily or weekly caloric norm that specifically hopes nutritionist. And as in any healthy diet, any diet is not one of the founders of Easy Meal did not understand, the company was called British nutritionist Sue Baik, which offered a variety of feeding programs according to the rules of nutrition with the layout nutrient composition (proteins, fats, carbohydrates, vitamins ) and sign in calories. As a result, several programs have been approved - for vegetarians, for dieters, for those who simply follow a healthy diet, etc.

We start a business Vadim Malkin and his wife Julia Umnyakova with atypical for the Russian startups thoroughness: they ordered a sociological study of healthy food market in Moscow. It turned out that the capital they have tens of thousands of potential clients, who work in offices and are willing to follow the figure.

Facts and figures about the Easy Meal

"We have made a business out of nowhere - rather, by denying what was then on the market", - says Vadim. The idea of ​​delivering rations has already been implemented in the US and Europe - there were about 10-15 companies. In Russia at that time was only Justforyou ».

The next step was the development of the site, which cost 500 000 rubles. It made for a long time, says Vadim. For the site a real battle between the humanities and the IT people who wanted to "128 buttons in terms of abstract algorithm" instead of user-friendly page with a minimum number of clicks. Remaking site took more than a year after the launch of the project and required additional investment.

In the year before the launch of Vadim launched an advertising campaign to Facebook - it allowed him to make the brand recognizable and to get feedback from potential customers in the course of the development of correcting errors and taking into account the wishes.

Stress test start

As long as the advertising campaign, the partners looked for a place where she was preparing food, and special equipment. Rent in Moscow was very expensive, and the suburbs are not suited for logistics - customers do not have to wait for three hours. They were looking for a few months, eventually we found a small kitchen on Alexis - more expensive than it was in the business plan, but there was no way. Logistics functions have decided to outsource friendly company.

Vadim Malkin: "The big problem was the same couriers. If a man of 30-40 years in Moscow came to settle courier 20 000. "clean" - it means something to him, most likely not. He or drug addict, or an alcoholic ... "

Vadim gladly and often talks about how Easy Meal ordered the original packaging with the logo that it is recognizable and it could heat up food. We went on Russian suppliers, but it turned out that to make such a package in the outback in England - fast, half the price and better. Order for the next six months has managed in the amount of about 300 000 rubles. But the customs of the requested documents with the press that in its production have not been used nanotechnology. Explanations with British provincials was pretty funny, says Vadim, but the main point was that in England since 1989, no seals. At all. I had to make it specially for the Russian customs.

Formulation and "conditional Onishchenko"

The project was started in the summer of 2012. Contrary to the expectations of the founders, sales and visitors to the site was not, and the partners decided they were wrong with the business idea and the region. But in the fall, according to Vadim, "flooded". It turns out that eating right not only want a woman - a lot of orders and come from men. The project is now almost two years, and the founders are already aware, when the wait for a seasonal decline, and when - growth.

As soon as sales improved, there was a problem with the "conditional Onishchenko." At Easy Meal is very rigid formula that is tied to the 14 parameters (calories, proteins, fats, saturated fats, sugars, vitamins, fiber, etc.), and when, for example, Russia banned imports of the cheese "Philadelphia", quickly find him substitution is not possible. Collapsing the whole nutrition program. Due to the unexpected unavailability of components had arisen remodel 12 food recalls Vadim.

"From this story I learned a good lesson: do not have to start a business without a partner, who would be well versed in the restaurant business", - says Vadim.

Now the average check one delivery Easy Meal - 1900 rubles. Vbudni carried 80-120 deliveries of nutrition programs - multi-day diet for the whole day (they have different lengths, from 5 to 21 days) and single orders - lunch. Half of the visitors bought lunch, half rations picks for the day.

The Easy Meal founders have invested 15 million rubles, and attracted investment estimated at 1 million euros. To date, the project partners have invested about 15 million rubles - the amount of the original estimate in London, says Vadim. Plus, in early 2013 attracted private investment, the size of which he did not disclose, but said that the project at the time of the transaction was estimated at 1 million euros.

The company came to self-sufficiency in the fall of 2013. While revenue fluctuates from 3 to 4.5 million rubles per month. Plans for this year is fairly modest: to grow revenue by 30-40% to a stable 5 million rubles a month, and start a new "offline" trend - a network of mini-cafe healthy diet.

Hydrogen sedan Honda CLARITY FUEL CELL presented in Tokyo

In the 44th Motor Show 2015 Tokyo Motor Show world premiere of fuel cell sedan Honda CLARITY FUEL CELL, which became the successor to the FCX Clarity.

The manufacturer has introduced its latest technology, have reduced the flow of fuel cells by 33% compared to the previous version. In this fuel cell power output amounted to more than 100 kW, and the output power density - 3.1 kW / l. Traction motor power of 130 kW fuel cell CLARITY FUEL CELL grouped into a block, which is about the same size compact as a standard V6. All this installation was able to place under the hood, allowing free space in the cabin. Inside, there are five comfortable seats for up to five adults.

The car can run on a single fueling of hydrogen (gas under pressure of 70 MPa) of more than 700 km. This is one of the highest values ​​in the industry. The hydrogen tank can be filled in about three minutes.

Novelty sales start in Japan in March 2016. Initially, Honda will offer its hydrogen car leasing Japanese government agencies and representatives of the business segment. Further, the company plans to release CLARITY FUEL CELL retail sale to consumers. Price exclusive leasing cars will be 7.66 million yen (or about $ 64 thousand.). The actual retail price has not yet announced.

7 questions for marketers that will help win customers

 1. How do potential customers find out about our offer?

Your main duty - to explain to the client what your proposal is different from competitors and why you should buy from you. So banal advice - whenever it is possible, tell me, what is your company different from all the others who are doing the same. For this, you certainly need to know its value proposition by 100% and know how to better represent the ideal client.

 2. What will make the potential customer to want to know more?

Imagine that your potential customer is already somewhere saw your promotional offer. But it was limited to advertising in a magazine or even a small number of characters online advertising. Ask yourself: what will make the potential customer to want to know more? You are required to set up such an educational route, during which a potential customer can examine your features and prospects for themselves. Such a request may not be coming.

Potential customers should be able to find the requested content at any time using the "Incoming search". This step is achieved by a content platform based on blogs, digital books, web sites like YouTube and SlideShare or social networking. In short, content marketing - our all. Configure the dates of your queries.

 3. Why are our potential customers agree to share our history?

Brand - it's not what you think you are, it's what customers think of you. And the third question reveals the problem of confidence in the brand - the right to ensure that your story was told, still need to make. If clients respect you, they will share your story and talk about it to their loved ones. What you need to do to become customers you respect? And what to do to recommend?

 4. How can we ensure that our customers get the desired result?

Today is not enough simply to promise. Most customers spend their little research before you buy and see examples of your broken promises. Unfulfilled promises immediately point out all the errors of business, even if your "For Sale" and the presentation of promises they have given the sky-high.

Practical examples and customer reviews - great launch pad, but there's nothing like personal experience. Ideally, if you are offering customers a free minimum.

 5. How can we make the buying process fun, easy and effective?

Here the customer has agreed to make the purchase. But your job does not end there, because you're a superstar. Now you should make the process of buying the same fun and convenient as your promotional offer. You can not skip this step. If you want to get a customer for life, you just have to think about how to sell it throughout life.

Once the client has decided to make the purchase, the best thing you can do for him - to tell what will happen next and who to contact with questions.

There will be great if at the stage of the sales you make something pleasant for the client. For example, you can ask your CEO to send a letter of thanks the CEO of the client company. Or simply treat your client pizza.

 6. What should we measure to make sure that our customers receive the expected results, and even more?

If the customer does not get the expected results, and your statistics show that gets a bad thing. This means that you are measuring is not the same figure. So you must measure to ensure that give the customer what you need?

 7. encourage our customers tell us their friends, neighbors and colleagues?

The study of this issue - the best way to increase sales.

Business plan production of semi-finished products

Opening the workshop for the production of semi-finished and profitable from the economic point of view. Key indicators of economic efficiency of the project are as follows:

Net income for the year = 1,535,277 rubles;

Profitability management = 17%;
The payback period = 8 months.
It is planned to receive a subsidy of 300 thousand. Rubles under the state program to support small and medium businesses Melekessky district - grants to budding entrepreneurs. Also, the project will be sent to their own funds in the amount of 700 thousand. Rubles. Total investment in the project will reach 1 million. Rubles.

Opening a workshop for the production of semi-finished products has its social indicators:

Registering a new business entity in the territory Melekessky area;
Creation of 12 jobs in the district;
Admission to the district budget Melekessky additional tax payments.

Company profile

Organizational and legal form of our company is a limited liability company - LLC "Simbirskie dumplings." Director of the company - Ivan Ivanov, it is also the initiator of the project. Taxation system plant for production of semi-finished products will be a simplified tax system (STS).

Currently started practical work on the project:

By registering, LLC "Simbirskie dumplings" in the local branch of the INFS;
Acquired ownership of the building to accommodate the production. Area - 1168 m2. At present the renovation of the building in order to meet all the requirements of SES and fire safety of production facilities;
There is a preliminary agreement with the company "Elwes' for the purchase of equipment for the plant for production of semi-finished products;
Signed a preliminary agreement for the supply of semi-finished products to the stores of Dimitrovgrad and Samara.
Description of products and services

The initial assortment of shop products will include:

Dumplings domestic wholesale price of 130 rubles. / Kg .;
Dumplings amateur, the wholesale price of 110 rubles. / Kg .;
Dumplings in Russian, the wholesale price of 90 rubles. / Kg .;
Cutlets domestic wholesale price of 110 rubles. / Kg .;
Cutlets amateur, the wholesale price of 90 rubles. / Kg.
With the development of enterprises and the establishment of new distribution channels, the product range will increase.

Every day will be shipped about 150 kg of finished product. The average wholesale selling price will be 106 rubles. / Kg.

Technology of production of semi-finished products includes such steps as: meat inspection, primary processing of carcasses, culinary cutting, sorting meat preparation semi-finished products, packaging of finished products.

Our company uses only high-quality raw materials. These include: The cooled or chilled beef first and second categories (GOST 779-55), pork meat (GOST 7724-77), veal, flour, baking (GOST 26574-85). The raw material will come from local wholesalers, large-scale agricultural producers and farms. All incoming raw materials will undergo strict veterinary controls.

Marketing Plan

The main competitors of our company will be similar to those producers who are in the territory Melekessky district and the town of Dimitrovgrad, as well as manufacturers from other areas. The range of products manufactured by its competitors is very wide, and the dispersion of prices is also very significant. However, studies show that retail outlets there is a shortage of high-quality semi-finished products "homemade". Demand for such products is always high and the supply is often lacking.

The competitiveness of our products will be achieved primarily through literacy ratio of price and quality of goods.
The implementation of output is planned to carry out the following distribution channels:

Implementation through retail sales outlets, shops and pavilions;
Implementation through the wholesale organization;
The conclusion of contracts post
Wicker furniture for sale as a business

Gone are the days when woven sandals are fashionable and comfortable shoes without a basket, a basket and the other straw ware does not do any one mistress, and without the thatched roof - no inn.

Now the old technology to create woven items found new inspiration in a beautiful piece of furniture in the furniture, which is especially comfortable and at home, and that is important is practical, very strong. Handmade and unique items are valued particularly highly, and since there is currently no automatic wicker furniture (it is not possible for technical parameters of raw materials), all products are made from natural materials by hand. Anything unusual may form the basis of a profitable business and income of the entrepreneur. We offer to think that this kind of business you can start on their own as a hobby and then, depending on the financial capacity to gradually increase the volume of production and sales.
It should be understood that the proposal for wicker furniture, which is available on the market in Russia is very expensive due to the fact that this furniture (mainly rattan) is imported. So it makes sense to start their own production to fill the niche of small and medium-price format.

So the plan.

1. Education weaving or selection wizard.
Training Courses basics of weaving can be purchased from specialists, which practically "from scratch" to help learn the craft. Tuition approximately $ 250-300, time - seven days or more. It is possible to agree on the implementation of work as an apprentice, then practical training budёt more efficient and cheaper, and improving - it is not one year, not that of the month. Post best with simple pieces of furniture, such as a model of the rocking chair, gradually expanding the product range. If you find a master who is able and willing to engage in this kind of production, together with you, then it will be easier to develop marketing and advertising spending.

2. Raw materials and the necessary tools.
For the production of wicker furniture use different materials. Start with a wicker. It is the most common type of raw material. The cost of a hundred pieces of vines varies between $ 5-8. Raw materials can be bought at the village craftsmen. If you adjust the delivery of the appropriate regions where the willows grow abundantly in nature, the material cost can be reduced significantly. But to find a well-trained cutters and clicker willow - is not easy. On the Internet a lot of information on this subject, so there is a choice.

For the purchase of special tools needed saws, plane, zhamok, Schmoll, chisels, Isere, drills, screwdrivers, knives, sandpaper and glue, you will need to spend at least $ 500.

3. Business process.
Rent or own production area. This can be a woodworking shop, heated warehouse, any non-residential premises an area of ​​no more than 30 square meters. Desk, chair, shelves and drawers for tools.
The expenditure will need to include the rental of retail space, or think variant of work on the principle of a wholesaler or if the owner of an existing store can trust putting products on a commission basis. And count on the fact that we will have to bear certain transport costs, to pay tax on income of an individual entrepreneur, to receive advice on the registration certificates of product quality, declarations, to fulfill the requirements for compliance with quality standards. By the way, when joining the membership of the Association of Russian folk art can be expected to expand the range of business and support.

4. Profit.
For example, at a cost of rocking chairs around $ 35-40, you can sell it for $ 200. If during the working week to make 1-2 chair (it's real), the net profit for the month may reach $ 640-660.
Chest can not sell for less than $ 180 a barrel in the stools (very simple and popular form of the product), or coffee table - for $ 40-50. 100-120% above cost gives the gross amount paid back, and then consider yourself.

How to increase sales?

Price incentives

This, of course, talking about discounts. From the viewpoint of normal business, unsold goods is of any value. You can, of course, happy to look at the shelves piled high with goods and warehouses, but the pleasure is very expensive, take money out of circulation.

The discount is usually given as a percentage (10% minus 20%) or in cash (minus RR 1, $ 5). You can also use popular way - the big price tags with dashed same prices.

1. Direct price reduction on a single product or group of products.
Most often used when the product "is not."

2. sale.
The main goal - to attract the attention of consumers great discounts and establish a permanent clientele.

Usually held in conjunction with the change of seasons, holidays, important events, such as the beginning of the school year, New Year, Christmas holidays, Valentine's Day, February 23, March 8, etc.

Sometimes sales are announced without reference to the events, but it is better to come up with a pretext to buyers do not decide that your product nobody needs, here and have forced to cut prices: in honor of the fifth anniversary of the founding of the company, the 46 th anniversary of Yuri Gagarin's flight, etc. .

The main rule of sales - they should last no longer than one month. Short time-efficient multi-day sale. The longer the event goes, the less the impressions it leaves, the less desire to be present. Why rush to the store, if the term is not defined action discounts?
Indefinite discount - it's just another price of goods.

Option: sale or price reduction may be declared only for 2 hours per day (daily, weekend).

By the way:
In Europe, three out of four buyers come to the store in connection with the sale.

The method works well, and sales in the service sector, in restaurants and cafes. You can declare a general decline in prices for individual meals for particular groups of visitors, such as discounts for newlyweds, family discounts, "happy hours" (usually in the dead time from 16.00 to 18.00, visitors are offered some free drink (beer mug, glass wine, cup of coffee) in addition to order lunch.

3. Special prices and wholesale sale
In this case, the price reduction does not regard individual commodities, and small shipments.
Examples: selling canned (2, 3, 5 cans), chocolate (2, 3, 5 bars), cookies, soft drinks (2,3,5 bottle). One bottle of soda costs 20 rubles, three bottles - 57 rubles, etc.

Option:
Free offer single item, a member of the party (declaration: "When buying a nine-tenth of beers supplied free of charge").

4. Combined sales
It applies to the complementary goods. The system price is set below the sum of the prices of goods sold in this way.
For example, the sets (items 3-5) of different grades of soap, chocolate, toothpaste, canned.

5. Offset second-hand goods when purchasing a new
In fact, it is a hidden price reduction. Mainly used in the sale of expensive machinery and equipment.

Example: If you purchase a new sofa from you take a used sofa, regardless of its condition; the same applies to cars, TVs, VCRs, expensive watches. The amount owed compensation is set in advance.
Taking back goods usually goes straight to landfill. Here we are dealing with an ordinary discount, which is accompanied by the provision of services (getting rid of unnecessary items).
The size of the return value generally correspond to lower prices by 10%. Originality reception ensures its extremely profitable advertising supply and ensures good results.

Psychological prices
29 rubles, 99 euros, $ 499, etc. Use them all the time. Even if your customers are aware of the fact that two hundred ninety-five - is, in essence, the same as three hundred, but their eyes see the number "2", their subconscious mind says, "Three hundred dollars - three hundreds, 295 - this is something that exceeds hundred, yet not three hundred. "